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J.D. Power is an American data analytics, software, and consumer intelligence company that was founded in 1968 by James David Power III. The company’s origins trace back to Power’s work in customer research for the Ford Motor Company, where he identified a lack of reliable data on customer satisfaction. Starting from his kitchen table, with help from his family, J.D. Power began by surveying car owners to collect detailed data on vehicle attributes, which helped manufacturers improve their products.
The company gained national attention in 1973 when it uncovered a design flaw in Mazda rotary engines through its surveys, demonstrating the power and value of consumer feedback. Over the decades, J.D. Power has expanded its scope beyond automotive to include other industries such as food and computers, but it remains best known for its automotive customer satisfaction rankings and studies.
J.D. Power developed pioneering research methodologies, including the first Dealer Attitude Study in 1976 and the U.S. Automotive Customer Satisfaction Index in 1981. It introduced influential studies like the Initial Quality Study in 1987 and annually surveys numerous sectors to provide independent, reliable benchmarks for customer satisfaction and product quality.
The firm’s work has been credited with transforming the automotive industry into one that is far more customer-driven by making consumer satisfaction a central focus. Today, J.D. Power operates globally, leveraging big data and analytics to deliver trusted market insights and help companies optimize their products and services based on customer feedback.
Its headquarters are located in Costa Mesa, California, and it continues to be recognized as a leader in consumer insights and market research, with a strong reputation for independence and credibility in its data-driven evaluations.
Report this companyTitle: Mid – Senior Full Stack Software Engineer – P3Location:Β Remote/Swansea, United Kingdom HeadquartersReports To: Head of UK OperationsJoin Us in Shaping the Future of Data Analytics and AIΒ Are you ready to make a real impact? At J.D. Power, we’re global leaders in consumer insights, advisory services, and data analytics. We’re driving innovation in the Auto…
Title: DDR Intermediate .NET Software Developer – P3Location: Canada – RemoteReports to: Functional ManagerThe Software Developer III contributes to all phases of the Software Development Lifecycle through the analysis, design, implementation, verification, and maintenance of software solutions. This role works closely with Business Unit stakeholders to review requirements, validate designs, create work estimates, develop software,…
Title:Β Consumer Insights, Associate – Digital Solutions – P2Location:Β Remote CanadaReports To:Β Sr.Director, Digital Solutionsβ―**This is a 12-month limited term position**The Role: You will help develop the analytics and data insights for J.D. Powerβs customer satisfaction survey research-based business, particularly those that measure digital channel performance. Primary duties include: contributing to the research process, interpretation of survey data,…
Title:β― UX/UI Designer – P3Β Location: Remote – CanadaReports to: UX/UI ManagerThis is a 13-month contract position.The Role: The UX/UI Designer will join the J.D. Powerβs User Experience team, tasked to produce innovative digital strategies that deliver exceptional experiences for users while supporting business objectives and vision. The ideal candidate works best in highly collaborative, cross-functional…
Title: Analyst, Consumer Insights – P3Location: Remote- CanadaReports to: Director, Consumer InsightsThe Role:Β The Consumer Insights Analyst develops the analytics and data insights for J.D. Powerβs customer satisfaction survey research-based business. Primary duties include analysis and interpretation of survey data, writing/developing presentations that provide consumer insights that help our clients improve their business. The Analyst will…
Title: Training and Learning Specialist Location: Edison NJ, USAReports To: Marketplace VP Β The Role:β―Β Training and Learning Specialists support the development, delivery, and evolution of training content across our platforms, including AuctionMaster, AWG, Simulcast, Core, and Marketplace. Β The Impact You Will Have in This Role:Β This role ensures consistent learning standards, supports user onboarding, improves platform adoption,…
Title: Digital Dealer Advisor/Consultant – P3Location:Β Remote USAΒ – 80% Travel – Southwest Region (Houston area)Reports To:Β Manager, Digital Dealer Consultantsβ―The Role:β―Β We are looking for a highly motivated and energetic Digital Dealer Advisor to join our OEM digital marketing team. The ideal candidate will have an extensive background in automotive digital marketing, ideally at the dealership level,…
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