Headquarters
Chicago, Illinois, United States
Date founded
1923
Phone number
312-385-6768

About Us

NielsenIQ, originally founded as the A.C. Nielsen Company in 1923 by Arthur C. Nielsen Sr., is a global leader in consumer intelligence and market research headquartered in Chicago, Illinois. The company pioneered the concept of market share and has evolved to become the world’s leading authority on consumer buying behavior and market performance. With a presence in more than 100 countries and approximately 30,000 employees, NielsenIQ serves a wide range of industries including retail, manufacturing, health and wellness, and e-commerce.

Initially starting with providing reliable and objective marketing data, NielsenIQ expanded internationally by 1939, establishing its first overseas office in Oxford, United Kingdom. Over the decades, the company underwent several ownership changes, including acquisitions by Dun & Bradstreet in 1984 and later by Dutch firm VNU in 2001. These changes led to NielsenIQ’s current form, incorporating marketing media research and consumer shopping trend analysis.

Today, NielsenIQ offers a suite of advanced services such as market performance measurement, consumer and shopper insights, and marketing and media optimization. The company’s innovative use of technology, such as its early MVP (Media Voice Panel) program, has pushed forward the capabilities of data collection and analysis in the consumer research space.

NielsenIQ’s product portfolio also includes best-in-class digital product content creation, like high-quality photography, CGI imagery, and lifestyle visuals, designed to enhance online shopper experiences and brand engagement. These offerings help brands optimize their speed to market while gaining competitive advantages through flexible and comprehensive solutions.

In 2023, NielsenIQ expanded further by acquiring German market research firm GfK, enhancing its global footprint and reinforcing its position as a driving force behind consumer intelligence across industries and economies. Maintaining a commitment to forward-looking buyer insights, NielsenIQ continuously advances its measurement techniques to support companies worldwide.

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Current Jobs

    • NielsenIQ
    • Full Time
      new

    Company Description#LI-RemoteResponsible for analyzing and developing complex software programming to resolve a variety of problems drivenΒ by different technologies. The software must be developed and maintained with high-quality standards andΒ minimal defects.Β  We assist our Research team in deploying AI/ML models and Generative AI solutions into production. To facilitateΒ this, NIQ offers CIS: NIQ’s internal cloud-native self-service platform…

    • NielsenIQ
    • Full Time

    Company DescriptionLocation: US-RemoteR25_0015873#LI-RemoteJob DescriptionExciting Opportunity: Drive the Growth of Brand and Ad tracking in North AmericaAre you passionate about unlocking the power of data to shape brand strategy? We’re looking for a dynamic and visionary leader to support the growth of our Brand/Communication tracking business across North America. This is a unique opportunity to develop…

    • NielsenIQ
    • Full Time

    Company DescriptionR25_0018168At NIQ, we deliver the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth.Β We are seeking a dynamic and client-focused Associate Client Managerβ€―to lead strategic relationships and drive client success across our Spectra platform.This is a remote role based in the US. Candidates must be physically located within…

    • NielsenIQ
    • Full Time

    Company DescriptionWe are a global, diverse team that is passionate about bringing world-class solutions alive and engaging with different end2end business branches to bring the complete consumer journey to our clients. Client satisfaction and highest quality standards in the markets across the world are our core drivers and focus areas.Β #LI-RemoteJob DescriptionWe are seeking aβ€―Principal Data…

    • NielsenIQ
    • Full Time

    Company DescriptionWe are a global, diverse team that is passionate about bringing world-class solutions alive and engaging with different end2end business branches to bring the complete consumer journey to our clients. Client satisfaction and highest quality standards in the markets across the world are our core drivers and focus areas.Β #LI-RemoteJob DescriptionWe are seeking aβ€―Principal Data…

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    • NielsenIQ
    • Full Time

    Company DescriptionWe are a global, diverse team that is passionate about bringing world-class solutions alive and engaging with different end2end business branches to bring the complete consumer journey to our clients. Client satisfaction and highest quality standards in the markets across the world are our core drivers and focus areas.Β #LI-RemoteJob DescriptionWe are seeking aβ€―Lead Data…

    • NielsenIQ
    • Full Time

    Company DescriptionR25_0005052#LI-Remote*North America role, must reside in US or Canada at time of application to be considered.This is a commission-based selling role that offers aΒ base compensation in addition to aΒ sales-based incentive tied to annual revenue generation vs. target.Job DescriptionAbout this Jobβ€―Β This role will be responsible for leading sales engagements of NielsenIQ’s Marketing Effectiveness solutions (Including…

    • NielsenIQ
    • Full Time

    Company DescriptionLocation: US-RemoteR25_0015873#LI-RemoteJob DescriptionAs the Senior Director, Brand and Media you will be responsible for leading sales engagements of NielsenIQ’s Brand and Media practice area across a variety of client verticals. Your focus will be on renewing and achieving new business through the development of meaningful client relationships and ultimately closing deals. The goal is…

    • NielsenIQ
    • Full Time

    Company DescriptionR25_0016908*US role, must be in US at time of application to be considered.#LI-Remote (Must be based within commutable distance to NYC)***Note –Β This role includes a base salary and is eligible for a performance-based sales incentiveJob DescriptionAbout this JobThis is an exciting opportunity to play a key role in expanding NielsenIQ’s (NIQ) footprint within the…

    • NielsenIQ
    • Full Time

    Company DescriptionR25_0012351#LI-Remote*Must be in US at time of application to be considered for this role.**This is a base plus commission role that offers a base salary in the range of $93,800.00 – $105,000.00 plus commission tied to annual revenue generation.Job DescriptionAbout this jobWe are seeking an ambitious and results-oriented Associate Sales Director to join our…

    • NielsenIQ
    • Full Time

    Company Description#LI-RemoteResponsible for analyzing and developing complex software programming to resolve a variety of problems drivenΒ by different technologies. The software must be developed and maintained with high-quality standards andΒ minimal defects.Β  We assist our Research team in deploying AI/ML models and Generative AI solutions into production. To facilitateΒ this, NIQ offers CIS: NIQ’s internal cloud-native self-service platform…

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FAQ

Where is NielsenIQ headquarters?

NielsenIQ headquarters is located at Chicago, Illinois, United States.

When was NielsenIQ founded?

NielsenIQ was founded in 1923.

What is NielsenIQ's core business?

NielsenIQ is a company in the Market Research industry.

What is NielsenIQ's phone number?

You can contact NielsenIQ by phone at 312-385-6768.
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