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The World's Largest Global Research Marketplace connecting your research questions to the right people.
- Headquarters
- Chicago, Illinois, United States
- Date founded
- 1923
- Industry
- Market Research
- Phone number
- 312-385-6768
About Us
NielsenIQ, originally founded as the A.C. Nielsen Company in 1923 by Arthur C. Nielsen Sr., is a global leader in consumer intelligence and market research headquartered in Chicago, Illinois. The company pioneered the concept of market share and has evolved to become the world’s leading authority on consumer buying behavior and market performance. With a presence in more than 100 countries and approximately 30,000 employees, NielsenIQ serves a wide range of industries including retail, manufacturing, health and wellness, and e-commerce.
Initially starting with providing reliable and objective marketing data, NielsenIQ expanded internationally by 1939, establishing its first overseas office in Oxford, United Kingdom. Over the decades, the company underwent several ownership changes, including acquisitions by Dun & Bradstreet in 1984 and later by Dutch firm VNU in 2001. These changes led to NielsenIQ’s current form, incorporating marketing media research and consumer shopping trend analysis.
Today, NielsenIQ offers a suite of advanced services such as market performance measurement, consumer and shopper insights, and marketing and media optimization. The company’s innovative use of technology, such as its early MVP (Media Voice Panel) program, has pushed forward the capabilities of data collection and analysis in the consumer research space.
NielsenIQ’s product portfolio also includes best-in-class digital product content creation, like high-quality photography, CGI imagery, and lifestyle visuals, designed to enhance online shopper experiences and brand engagement. These offerings help brands optimize their speed to market while gaining competitive advantages through flexible and comprehensive solutions.
In 2023, NielsenIQ expanded further by acquiring German market research firm GfK, enhancing its global footprint and reinforcing its position as a driving force behind consumer intelligence across industries and economies. Maintaining a commitment to forward-looking buyer insights, NielsenIQ continuously advances its measurement techniques to support companies worldwide.
Report this companyCurrent Jobs
USD 76,500-100k/yearlyCompany DescriptionR25_0015053Have you ever walked down an aisle in your local retailer and wondered why your favorite beverage or food product moved or why the signage changed? At NIQ, we work with U.S. retailers and manufacturers to help them understand their consumers, and to optimize their business down every aisle. Every day brings a new…
USA
- USD 93,800-100k/yearly
Company DescriptionR25_0005052#LI-Remote*US role, must be in US at time of application to be considered.This is a commission-based selling role that offers a base compensation in addition to a sales-based incentive tied to annual revenue generation vs. target.Job DescriptionAbout this Job This role will be responsible for leading sales engagements of NielsenIQ’s Analytics + Activation marketing mix solutions across…
USA Job DescriptionAbout the job :West Europe Marketing Science team is a specialist business unit providing consulting and advanced statistics across the NIQ SA&I portfolio. We act as consultants for statistical/ technical advice, input into client proposals, as well as support to research teams in the design & execution of all client projects.The team, spread across…
Italy
Job DescriptionAbout the job :West Europe Marketing Science team is a specialist business unit providing consulting and advanced statistics across the NIQ SA&I portfolio. We act as consultants for statistical/ technical advice, input into client proposals, as well as support to research teams in the design & execution of all client projects.The team, spread across…
ItalyJob DescriptionContract AdministratorSummary:Nielsen Consumer LLC is looking for a Contract Administrator to join the Contract Management Team in support of our NIQ clients. This is a fast paced, high volume, high performing team. Acting as a point of contact for specific contract-related matters and the applicant will work directly with our Contract Management Team, Deal…
Bulgaria
- USD 28k-145,500/yearly
Company DescriptionR25_0014041*US role, must be in US a time of application to be considered.Job DescriptionAbout this jobThe SVP will be responsible for developing the business strategy while meeting financial targets globally and in local countries for the Packaging and Public Sector verticals. This position will lead global, remote teams that are responsible for securing new…
USA
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FAQ
Where is NielsenIQ headquarters?
NielsenIQ headquarters is located at Chicago, Illinois, United States.
When was NielsenIQ founded?
NielsenIQ was founded in 1923.
What is NielsenIQ's core business?
NielsenIQ is a company in the Market Research industry.
What is NielsenIQ's phone number?
You can contact NielsenIQ by phone at 312-385-6768.
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