Similarweb

Similarweb Ltd. (NYSE: SMWB) is a digital intelligence and market research company that provides a platform for understanding digital activity across websites, apps, and marketplaces. The company states that its mission is “to create the most accurate, comprehensive, and actionable digital data, so every business can win their market.” It describes its platform as giving customers “a true 360 degree view of all digital activity across customers, prospects, partners, and competition.”

The company’s proprietary technology analyzes billions of digital interactions and transactions across millions of websites and apps every day, converting these digital signals into actionable insights. Similarweb serves a broad set of use cases through products and specialties that include Sales Intelligence, Investor Intelligence, Shopper Intelligence, eCommerce Intelligence, Digital Research Intelligence, Digital Marketing Intelligence, App Intelligence, Benchmarking, Audience Analysis, SEO, SEM/PPC, and, more recently, Gen AI Intelligence, AI Visibility, and Gen AI Traffic.

Similarweb’s customers span some of the world’s biggest brands across marketing, ecommerce, retail, financial services, and agencies. According to the company, its insights give these customers “a digital edge that helps them beat their competition and win their markets.” The company reports 10,000+ customers and services in more than 100 countries, and it is used by investor teams to gauge digital performance signals ahead of earnings.

Similarweb was founded in 2009 and registered in Israel, with co-founder Or Offer serving as CEO. The company completed an initial public offering on the New York Stock Exchange in May 2021, listing under the ticker SMWB. Its corporate headquarters is in New York City, and it maintains a global office footprint that has included Tel Aviv, London, San Francisco, Paris, Tokyo, Burlington, North Sydney, Kyiv, Munich, Prague, and Zürich.

The company operates at a significant scale but has also reported operating losses in recent years, while continuing to invest in data coverage and in AI-oriented products. Recent announcements highlighted AI-first solutions, including Similarweb AI Studio and MCP solutions, aimed at helping agency and enterprise workflows connect web, retail, and app data into a single narrative. The company has also published research on generative AI traffic share and the shifting landscape of AI search.

Its working culture emphasizes data accuracy, comprehensiveness, and actionability, and the company publicly frames its priorities around strengthening its data moat, deepening enterprise relationships, and scaling AI-first solutions. Similarweb describes itself as moving “from building to scaling” and highlights enterprise contracts and expanding demand from AI companies and large enterprises. Employees are referred to as “Similarwebbers” in company communications.

Similarweb positions itself as a single source of truth for market intelligence in the AI age, helping businesses understand where audiences discover brands across search, social, and generative AI, where that traffic goes, and how it compares against competitors and entire industries. The company was named Web Analytics Solution of the Year in the 2026 MarTech Breakthrough Awards.