R/GA

R/GA describes itself as an independent creative innovation company that designs intelligent brand systems. It brings together human expertise, craft and technology to help businesses create differentiation, customer value and growth. The company’s work focuses on making interactions between people and brands more valuable and personal, using technology, platforms and new ventures to support those experiences.

R/GA partners with clients across four core service areas: Brand Design; Product and Experience Design; Campaign and Content Design; and CRM and Relationship Design. Its work spans the wider brand ecosystem, connecting strategy, design, communications and customer relationships rather than treating each interaction as a standalone effort.

The company also identifies specialized expertise in areas including artificial intelligence, commerce, health and financial services. Its published examples of this work include training custom brand AI models, developing adaptive commerce experiences and creating personalized generative interfaces. R/GA says these capabilities help clients prioritize marketing investments and deliver commercial impact.

R/GA’s approach emphasizes collaboration across creative and technology disciplines. The company says it reframes customer and client challenges through insight, experiments with new technologies, considers commercial outcomes and applies design craft. It describes inclusion and the sharing of perspectives among people from different backgrounds as part of its creative culture.

R/GA states that it operates internationally, with teams and offices across the Americas, EMEA and Asia-Pacific. It has also described flexible work and forming client teams from talent across the company, wherever that talent is based. Its current public positioning is centered on adapting to technological change and helping clients do the same.

The company’s public LinkedIn profile lists 1977 as its founding year. Its US office is in New York City; the US office page lists an address at 1245 Broadway. R/GA’s official site presents the company as an independent creative innovation business and provides its service, office and career information.