ShopMy

ShopMy is a creator-commerce platform that connects creators, premium brands and shoppers through product recommendations and human curation. The company describes its purpose as helping creators share products they genuinely love and helping shoppers discover products through trusted voices rather than relying solely on advertisements or algorithmic feeds.

For creators, ShopMy offers customizable digital storefronts where they can organize recommendations, shoppable posts, gift guides and collections. Its affiliate-link tools let creators share product recommendations and earn commissions on qualifying purchases. Creators can also use the platform to connect with brands, access gifting and promotional opportunities, and develop paid partnerships.

For brands, ShopMy provides tools to find and collaborate with creators and manage creator-marketing programs. Its listed services include a creator database, affiliate tools, direct talent connections, social listening, performance and return-on-investment data, automated gifting, campaign management and talent payments. Brands can use performance insights to identify creators and assess activity, while Opportunities and Spotlights support partnerships and amplification of creator content.

The platform also serves shoppers. ShopMy presents curated product recommendations through creators and groups of curators, as well as browsing by brand and category. Its stated approach is to make product discovery more personal by connecting shoppers with recommendations from people whose taste they trust.

ShopMy says it launched in 2020 and grew out of a research project at MIT. Its official team page identifies founders Chris Tinsley, Tiffany Lopinsky and Harry Rein, and says the company is headquartered in New York. The company’s focus is creator commerce: its platform combines creator-facing monetization and storefront tools with brand-facing marketing and measurement services.

ShopMy describes its mission as empowering creators to share what they genuinely love. The company says its team includes engineers, designers and industry professionals, and frames its work around the idea that taste is a form of intelligence. Its stated values emphasize thoughtful curation, trusted recommendations and authentic relationships among creators, brands and shoppers. These descriptions reflect the company’s published positioning and do not establish additional employment policies or workplace benefits.