Token Metrics was founded in 2018 by Ian Balina and is headquartered in Austin, Texas. The company operates as a cryptocurrency investment research firm leveraging artificial intelligence, machine learning, data science, quant trading, and crypto-native research analysts to provide timely insights on more than 6,000 crypto and NFT projects. It serves over 5,000 customers across more than 50 countries, aiming to democratize access to high-quality crypto analytics.

The core mission of Token Metrics is to create the single best crypto analytics platform available globally, making sophisticated tools accessible even to those on a limited budget. The platform helps users, ranging from individual investors to fund managers, to make informed decisions in the volatile cryptocurrency market by combining advanced technical and fundamental analysis.

Token Metrics grew out of Ian Balina’s personal journey in crypto investing, where he used a data-driven approach to grow his portfolio significantly, inspiring a public-facing spreadsheet that gained substantial attention and helped form the foundation for the company’s Moneyball-style investment platform.

The company employs a diverse team including AI and machine learning experts, data scientists, quant traders, and crypto research analysts. It supports a remote-friendly work environment with employees located in the United States, India, the Philippines, and the United Arab Emirates.

Token Metrics also offers educational content such as a free Crypto Investing Guide and continuously innovates with a tech stack encompassing over 60 technologies. Its platform is designed to help customers profitably navigate the complexities of crypto markets, combining investment research with cutting-edge technology.