Walker Sands

Walker Sands is a B2B integrated marketing and public relations agency. It works with growth-stage and enterprise companies, combining marketing, communications and operational capabilities to support clients’ business goals. The company describes its approach as Outcome-based Marketing: starting with desired business outcomes and audience insights, then selecting and measuring the programs intended to achieve them.

The agency’s services span research and insights, go-to-market planning, audience personas and messaging, brand strategy and growth planning. Its strategic communications work includes public relations, media and influencer relations, analyst-informed storytelling, executive profiling and social media. Creative and content services include campaign strategy, copywriting, graphic design, video and animation, brand identity, editorial content, original research and sales enablement.

Walker Sands also provides digital marketing services, including paid media, search and generative engine optimization, media buying, marketing automation, email and demand generation. Its revenue operations and go-to-market engineering offering covers CRM architecture, HubSpot strategy, Clay implementation, workflow design, reporting, managed RevOps and demand orchestration. The agency presents these capabilities as a connected toolkit, rather than isolated channel programs.

The company serves B2B organizations in areas that include technology, artificial intelligence, manufacturing, professional services and consulting, and supply chain and logistics. Its technology experience includes cloud and IT services, cybersecurity, financial technology, HR technology and retail technology. Walker Sands describes its work as helping clients strengthen market position, generate demand and pipeline, build reputation, and increase audience engagement.

Founded in 2001, Walker Sands says it has worked with hundreds of B2B clients. Its headquarters are in Chicago, and its listed office locations also include Boston, Seattle and San Francisco. The company’s public contact page identifies Chicago as its primary contact location and provides a general business email and phone number.

Walker Sands characterizes its workplace as people-first and says its culture is guided by the values “Learn, Support, Do.” The agency describes continuous learning, cross-team knowledge sharing, employee support and collaboration as elements of its working environment. It also says its teams adapt their programs as clients’ business priorities change.