Senior Art Director

In my current role, I supervise team of six comprising art directors, copywriters, and graphic designers, fostering collaboration across agency departments, including account executives, digital marketing, and web development, alongside external partners and vendors. I direct and execute diverse projects across multiple media platforms, such as social media (Facebook, Instagram, Google, YouTube, Twitter, LinkedIn, TikTok), broadcast, print, branding, corporate identity, magazines, newspapers, outdoor displays, POP materials, signage, brochures, annual reports, TV, and direct mail. I stay abreast of cutting-edge technology trends and advancements in marketing. Furthermore, I collaborate on complete organizational rebranding initiatives, encompassing naming, identity, culture, and visual communications.

• Spearheaded National Brand dealership monthly campaigns focused on expanding customer base, recruiting technicians, and supporting philanthropic programs, involving social media initiatives, on-location video production, and employee interview vignettes, that led to numerous applications.
• Renamed and rebranded non-profit overseeing municipal affordable housing, while transforming public perception from negative to highly positive as well as contributing to community’s housing affordability.
• Led comprehensive media efforts spotlighting human interest stories for disabled people to gain independence with special auto-equipped vehicles, including press interviews, video production, and launched events.
• Managed project schedules, workflows, and budgets with meticulous attention to detail, ensuring accountability throughout entire process.
• Leveraged various AI platforms throughout creative process to generate fresh concepts, automate tasks, and optimize creative workflows.