Senior Product and Marketing Executive
- Location
- United States
- Rate, USD
- Not specified
- Work schedule
- Full Time,
- Language skills
- English, Spanish
- Available for Hire
- Yes
About me
Over a decade of expertise driving products from concept to market. Utilizing 20 years of web-based business, marketing, and product management experience to shape technical and go-to-market decisions. Proven track record in leading teams, working with clients, developing products, managing programs, analyzing data, and creating opportunities that establish and grow audiences while achieving business goals.
Professional area
Education
- 2001-2005 Communication in Digital Media @ San Francisco State University
Experience
- 2020-2023 Global Product Manager @ VS Media
– Led cross-functional, international teams to research, innovate, and
launch new products & tools for two of the top 10 visited domains.
– Pioneered market trend research, steering future product innovation
– Led development teams in REACT, PHP, and JavaScript, achieving
seamless product delivery
-Employed rapid prototyping tools and A/B Testing Software for data-
driven decision-making. AxSure/Figma)
– Integrated cutting-edge AI and Machine Learning tools for content
creators and media moderation
– Successfully managed 2 product verticals executed 7 new product
launches & 3 mergers
– Scaled teams across 6 countries, ensuring global collaboration and
productivity- 2014-2019 Vice President of Product and Marketing @ Cybernet Entertainment
• Revitalized a global Lifestyle brand’s product offerings while
preserving brand identity and marketing
• Spearheaded product redevelopment from SQL to MongoDB, PHP, &
JavaScript, resulting in a dynamic and responsive platform
• Integrated rapid prototyping tools AxSure/Wrike/Atlassian) and A/B
Testing Software Optimizely/GoogleTagManager)
• Achieved profitable expansion into ECommerce, Events, Virtual
Reality VR & Interactive, introducing 100s of successful products
• Realized 100% YoY New User Growth Traffic) and 40% Yearly New
Member Growth Sales)
• Significantly increased revenues from diversified streams,
contributing to 30% of profit- 2011-2014 Product Manager @ Friend Finder Networks
• Orchestrated agile development for mobile and web-based
consumer dating products
• Enhanced member LTV by 20% through innovative channel
advertising development
• Integrated data solutions, driving 35% ad conversion increase
• Conducted user testing and data analysis, boosting cross-brand
marketing revenues by 40%- 2008-2011 Q. Digital @ Digital Marketing Director
•Formulated and executed network advertising solutions, increasing network engagement
• Collaborated with international brands such as Chrysler and Absolut, creating diversity campaigns and amplifying advertising revenues over 40%
• Revenue Growth Expert: Formulated GTM strategies for annual
growth, elevating net profit by millions year over year
• Performance Enhancement Specialist: Cultivated enthusiastic, agile
teams, eliminating redundancy and inefficiency
• Strategic Program Leader: Revived traffic by over 30%, fortifying
online presence and expanding market share
