Senior Product and Marketing Executive

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English, Spanish
Available for Hire
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About me

Over a decade of expertise driving products from concept to market. Utilizing 20 years of web-based business, marketing, and product management experience to shape technical and go-to-market decisions. Proven track record in leading teams, working with clients, developing products, managing programs, analyzing data, and creating opportunities that establish and grow audiences while achieving business goals.


2001-2005 Communication in Digital Media @ San Francisco State University


2020-2023 Global Product Manager @ VS Media

– Led cross-functional, international teams to research, innovate, and
launch new products & tools for two of the top 10 visited domains.
– Pioneered market trend research, steering future product innovation
– Led development teams in REACT, PHP, and JavaScript, achieving
seamless product delivery
-Employed rapid prototyping tools and A/B Testing Software for data-
driven decision-making. AxSure/Figma)
– Integrated cutting-edge AI and Machine Learning tools for content
creators and media moderation
– Successfully managed 2 product verticals executed 7 new product
launches & 3 mergers
– Scaled teams across 6 countries, ensuring global collaboration and

2014-2019 Vice President of Product and Marketing @ Cybernet Entertainment

β€’ Revitalized a global Lifestyle brand’s product offerings while
preserving brand identity and marketing
β€’ Spearheaded product redevelopment from SQL to MongoDB, PHP, &
JavaScript, resulting in a dynamic and responsive platform
β€’ Integrated rapid prototyping tools AxSure/Wrike/Atlassian) and A/B
Testing Software Optimizely/GoogleTagManager)
β€’ Achieved profitable expansion into ECommerce, Events, Virtual
Reality VR & Interactive, introducing 100s of successful products
β€’ Realized 100% YoY New User Growth Traffic) and 40% Yearly New
Member Growth Sales)
β€’ Significantly increased revenues from diversified streams,
contributing to 30% of profit

2011-2014 Product Manager @ Friend Finder Networks

β€’ Orchestrated agile development for mobile and web-based
consumer dating products
β€’ Enhanced member LTV by 20% through innovative channel
advertising development
β€’ Integrated data solutions, driving 35% ad conversion increase
β€’ Conducted user testing and data analysis, boosting cross-brand
marketing revenues by 40%

2008-2011 Q. Digital @ Digital Marketing Director

β€’Formulated and executed network advertising solutions, increasing network engagement
β€’ Collaborated with international brands such as Chrysler and Absolut, creating diversity campaigns and amplifying advertising revenues over 40%
β€’ Revenue Growth Expert: Formulated GTM strategies for annual
growth, elevating net profit by millions year over year
β€’ Performance Enhancement Specialist: Cultivated enthusiastic, agile
teams, eliminating redundancy and inefficiency
β€’ Strategic Program Leader: Revived traffic by over 30%, fortifying
online presence and expanding market share

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