Marketing Communications Manager

• Leads PR team, achieving notable results such as generating $16,000 AVE (Advertising Value Equivalent)
and securing 1.8M impressions for an electric vehicle client within just three months.
• Spearheads media relations campaigns across multifamily, certification testing, and security tech clients,
consistently exceeding client expectations.
• Authors executive thought leadership articles, positioning clients as industry authorities and driving
meaningful engagement.
• Proactively manages brand reputation, demonstrating agility addressing issues to uphold and strengthen
client trust.

• Managed all written content for new Aya division, collaborating cross-functionally to ensure alignment
and consistency.
• Achieved a 75% increase in social engagement and reached 1.5M impressions through compelling thought
leadership content on brand and executive social channels.
• Executed multi-channel campaigns for 320k healthcare providers, overseeing ad and email copy, resulting
in a 15% rise in job fill rates and a 22% increase in platform signups.
• Managed SEO-optimized content across blog and landing pages, driving a notable 50% growth in website
traffic and a 13% surge in newsletter signups.

• Managed high-impact PR campaigns nurturing 40+ media partnerships, driving a 30% increase in exposure
and commentary.
• Initiated pre-launch strategies for 3 rare disease startups, orchestrating executive media training and clinical
trial messaging for market traction.
• Led account teams and delivered client counsel while managing budgets, resulting in exceptional client
satisfaction and surpassing revenue goals by 15%.

• Created and executed strategic communications plans for multiple blockchain startup launches, driving
20%+ increase in brand awareness.
• Positioned executives as industry thought leaders by securing profiles in The Wall Street Journal, CoinDesk
and other top-tier industry outlets.
• Led integrated PR and marketing communications planning across teams; defined KPIs and streamlined
processes to improve campaign efficiency by 15%.

• Drove 25% growth in media coverage and 15% increase in brand awareness via tailored media tactics and
compelling storytelling for consumer tech and real estate clients.
• Boosted media attendance by 80% and event-specific coverage by 40% through meticulous planning and
execution of media and influencer engagements.