Content Designer & Marketing Specialist

• Strengthened brand awareness through creation of innovative print and digital designs, and written content.
• Spearheaded creation and upkeep of sales support materials, including sell sheets and B2B email campaigns, through exceptional attention to detail and an acute understanding of the target audience’s needs.
• Successfully executed regular daily and weekly email campaigns for two brands, optimizing impact through data analysis.
• Achieved a 35% increase in digital reach across multiple websites and social profiles through the creation of optimized written and visual content.
• Established brand identity and guidelines by curating a comprehensive media library, including logos, themes, and colors for multiple brands, as well as company-produced images, videos, and marketing materials.

(Promoted internally)
• Collaborated in the production and proofing of diverse marketing materials
across multiple platforms, including print, electronic media, trade shows,
direct mail, and signage, ensuring consistent brand messaging.
• Supported media relations efforts by assisting in the cultivation of
relationships within various communities, contributing to the enhancement
of brand visibility and positive public perception.
• Monitored and managed social media platforms, promptly responding
to inquiries and engaging with the audience, while also directing relevant
queries to appropriate staff members, fostering a customer-centric online
presence.

• Wrote over eight accurate and engaging stories each week, accompanied by
relevant artwork.
• Innovated production processes, increasing circulation to more than 12,000
and streamlining operations.
• Built a media library and managed two social media accounts to boost
brand awareness and optimize user engagement.

• Spearheaded key decisions within the Rotary Club, balancing multiple
perspectives and interests to drive consensus and implement impactful
initiatives, showcasing strong analytical and problem-solving skills.
• Directed a team of volunteers, utilizing motivational techniques and clear
communication to maximize individual strengths and foster a cohesive,
high-performing team environment.
• Championed the integration of new technologies and modern marketing
techniques within the Rotary Club, leveraging creativity and adaptability
to enhance outreach efforts, streamline processes, and increase member
participation.
• Orchestrated and chaired Rotary Club’s most successful fundraising
auction, showcasing exceptional creativity in event planning and strategic
marketing to exceed fundraising goals.