Digital Content Manager

As a creative force behind Accountable Tech, a non-profit organization dedicated to mitigating the societal harms caused by Big Tech’s platforms, I spearheaded a fresh take on their brand’s visual direction across its digital platforms, various campaigns, and through its research. Most notably, their No Deepfakes for Democracy campaign in addition to their full brand across social media platforms.

Understanding the organization’s need for a more robust video portfolio, I brought industry news to life by scripting recording, and producing direct-to-camera videos on timely issues and policy updates, ensuring these complex topics both resonated with their intended audiences, and followed social media trends.

During my tenure as a senior digital manager, I managed the portfolios of their primary and partner brands including ProsperUS, EconCon, and EndCorporateProfiteering, amongst others.

Following a viral moment on the formerly less disgraced platform, Twitter, featuring one of Groundwork’s spokespeople, the organization’s scope and reach grew exponentially. To align with this new chapter, I led the charge on Groundwork’s website relaunch and rebrand, crafting a fresh identity that met the moment. We launched the new brand in June 2023 and I built the new look from the ground up. Here’s a glimpse into the work that shaped the journey.