CRO Professional & Front End Developer

Developed and implemented A/B and multivariate tests for key pages, including the homepage, deals page, menu pages, and pizza builder pages for all US Pizza Hut locations, working in React and deploying with Optimizely.

– Partnered with UX team to determine feasibility of test ideas and ensuring tests adhered to brand design specs.

– Ensured accurate data tracking in GA4 via GTM by collaborating with the analytics team.

– Worked with the development team to understand site functionality.

Marketing agency role where I oversaw CRO test development on over 2 dozen websites and developed hundreds of tests for clients including Venetian Las Vegas, Marriott, Timex, Western Union, Factor, and USPoloAssn.

– Designed and developed A/B and multivariate tests across client websites in their preferred testing software, including Optimizely, Adobe Test & Target, VWO, and Convert.

– Provided technical guidance to CRO Specialists and clients, giving guidelines on our testing capabilities on their site, and giving timelines for test turnaround based on their complexity.

– Utilized quantitative and qualitative research tools (analytics, heatmaps, user testing, etc.) to uncover friction points and develop optimization strategies and experiments based on user behavior insights.

– Collaborated with design, engineering, and marketing teams to deliver cohesive CRO solutions that balanced performance with brand experience.

– Conducted in-depth website and funnel audits, identifying critical conversion bottlenecks and recommending prioritized optimizations.

– Followed testing development cycles of requirements gathering, configuring audience and page targeting, developing test and bundling code with Webpack, setting up tracking for clicks, pageviews, and custom events, QA via Browserstack for pre-test launch, and bundling code to be sent to clients for full implementation.

– Developed processes for auditing client websites for test feasibility, scope, and performance.

Worked with marketing, web, mobile app, and internal systems developers to improve user experience across all of Randstad’s digital mediums.

– Contributed to RandstadUSA.com site redesign and relaunch, providing guidance on design language, conducting user surveys prior to launch, and assisted with development of site styling and layout.

– Randstad Jobs mobile app updates to user flow and user interface to align with site redesign.

– Produced wireframes, designs, and user flows for Randstad internal CRM software.

– RandstadUSA.com A/B test development with Optimizely.

– Wireframing, design, and prototyping for relaunch of HLNtv.com.

– Asset creation of icons, buttons, reusable wireframe and layout elements.

– Layout of style guide for HLNtv.com assets.

– Front end development of site using Ruby on Rails, Git, commit tracking with Bitbucket, project overview with Pivotal Tracker.