Graphic Designer and Production Manager

Print and digital graphic design services supporting startups in fintech, music education, non profit and creative fields. Adept at crafting logo and brand identities with print and digital marketing assets to suit.

Responsible for leading managing projects assigned to the Retail Marketing Design Team through planning, design, and execution of annual promotions, quarterly price updates, and marketing/outreach initiatives. Marketing liaison for regular Merchandising and Store Development graphics requests, including price changes, operational assortment graphics, and store openings. Manages day-to-day workflow, creative execution, timelines, national distribution and print budget. Maintains branding throughout all assignments while adapting to current market trends and dynamic executive directives. Manages career development of junior designers, collaborates with and supports direct creative team. Pivots from national to local (single-store) support regularly. Strong experience with layout, original concepts, typography, photo styling and pre-press details.

Achievements:
2021: Pioneered Blick’s first digital Holiday flyer hosted by Publitas.
2018: Developed, sourced, designed, negotiated and implemented new printable signage program in all stores.
2018: Streamlined graphics support and workflow for Store Development new store openings within one calendar year (3 store openings).
2017: Cultivated stronger, more transparent project management and execution of unique cross-departmental graphics initiatives.

Supported and worked with all team members, to create printed & hand-drawn signage, and graphic design materials. Upheld company brand standards, regional vision and aesthetic of the store. Trained and developed skills of Associate Signmaker. Worked closely with store marketer to create and execute various marketing materials and supported all marketing endeavors, including assisting with events.