SEO & Overseas Promotion Specialist
- Location
- China
- Rate, USD
- $20 / hour
- Work schedule
- Full Time,
- Links
- —
- Language skills
- English
- Available for Hire
- Yes
About me
I am an experienced SEO and marketing professional currently working in a biotechnology company. My role involves on-page and off-site SEO, where I utilize tools like Screaming Frog to identify website issues and provide recommendations for improvement. I also conduct annual metrics analysis to enhance organic sessions and conversions. Additionally, I am responsible for writing web content and promotional articles, ensuring that our online presence is strong and effective.
In my current position, I manage business development communications, including writing client development emails and conducting email marketing campaigns. My efforts have resulted in a significant increase in our promotional platform resources. I also explore and negotiate advertising contracts, ensuring that we have the best marketing channels available.
I have been involved in supporting exhibition events, where I provide detailed reports and assist overseas teams with participation. This includes negotiating price packages and conducting SEO promotions before, during, and after events. My experience in managing webinars has also been extensive, where I handle everything from invitation letters to post-event follow-ups.
As a project manager for the Higher Education Scholarship Program, I modify and publish website content, contact universities for listings, and review application materials. My role requires a keen eye for detail and the ability to communicate effectively with various stakeholders.
I hold a Master of Arts in English Studies and a Bachelor of Arts in English Linguistics. My skills include Microsoft Office, Google SEO, and data analysis, which I have honed throughout my career. I am passionate about continuous learning and staying updated with the latest trends in SEO and marketing.
Professional area
Skills
Analytical SkillsBusiness DevelopmentCampaign ManagementContent CreationContent StrategyContent WritingContract NegotiationCreative ThinkingData AnalysisDigital MarketingEmail MarketingLead GenerationLeadershipMarket ResearchMarketing StrategyMentoringNetworkingProblem SolvingProject ManagementPublic RelationsSearch Engine MarketingSEO - Search Engine OptimizationSocial Media MarketingSocial Media StrategyStrategic PlanningTime Management
Education
- September 2015 – July 2016 Master of Arts in English Studies @ City University of Hong Kong
- September 2011 – June 2015 Bachelor of Arts in English Linguistics @ Southwest Minzu University
Experience
- May 2019 – Present SEO & Overseas Promotion Specialist @ Biotechnology Company
Responsible for on-page and off-site SEO, writing promotional articles, managing business development communications, and supporting exhibition and webinar events.
- April 2020 – Present Project Manager @ Higher Education Scholarship Program
Manage scholarship program communications, modify website content, and review application materials.
- January 2021 – Present Exhibition Support @ Various Industry Conferences
Produce research reports, coordinate with conference hosts, and manage event promotions.
- October 2019 – December 2024 Webinar Support @ Various Webinar Projects
Conduct research on webinar tools, manage speaker invitations, and handle event promotions.
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