Lifecycle Marketing Manager | Retention • Personalization • Revenue Gr

Location: United States
Rate, USD: Not specified
Work schedule: Full Time,
Links
Language skills: English
Available for Hire: Yes

About me

I am a customer-obsessed lifecycle marketing leader with over 9 years of experience driving more than $6M in incremental revenue across various sectors including SaaS, DTC, and hospitality brands. My proven track record includes lifting customer lifetime value (CLTV) by 17%, reducing churn by 38%, and converting one-time buyers into loyal repeat customers. I specialize in architecting and scaling data-driven cross-channel journeys across email, SMS, push, and direct mail, utilizing behavioral segmentation, predictive analytics, and automation. I am certified in Klaviyo, HubSpot, Mailchimp, Google Analytics 4, Pardot, and Smartsheet, which enhances my ability to deliver results. As a collaborative leader, I am passionate about driving revenue growth and enhancing customer experiences through analytics and cross-functional teamwork. My goal is to leverage my skills and experience to create impactful marketing strategies that resonate with customers and drive business success.

Professional area

Marketing Sales Writing & Content Creation

Education

2011/2015 Bachelor of Business Administration (BBA) @ Gonzaga University: NCAA DII Soccer, Student-Athlete Advisory Committee Leadership Representative

Experience

07/2023 - 06/2024 Email Marketing Manager @ Consolidated Hospitality Services: Reduced first-year churn by 38% within six months by designing and implementing a milestone-based onboarding journey leveraging behavior-driven segmentation, dynamic content, and predictive analytics. Generated $1.9M incremental revenue by reactivating 31% of dormant customers through multi-channel win-back campaigns using email, retargeting, and direct mail powered by analytics-driven segmentation. Boosted engagement 18% by collaborating cross-functionally with product and data teams to refine segmentation models via RFM analysis and cohort modeling, improving targeting and relevance.
01/2022 - 02/2023 Email Marketing Manager @ Crystal Mountain Resort: Lifted repeat bookings 24% and guest engagement 40% by architecting and launching an SMS and email-based loyalty program tailored to resort visitation patterns during a $100M capital expansion. Generated $2.3M in pre-bookings and increased Net Promoter Score (NPS) 25% by developing segmented urgency campaigns and automated lifecycle messaging across push, email, and direct mail channels. Reduced guest complaints 35% by automating real-time construction updates and streamlining communications across multiple guest touchpoints, improving customer satisfaction during disruptive periods.
03/2021 - 09/2021 Market Development Representative @ DocuSign: Surpassed Q2 quota by 170% through persona-driven nurture flows across email, SMS, demos, and social, increasing conversion rates 12% and deal size 18%. Shortened sales cycles 22% by aligning funnel-stage messaging with product usage signals and optimizing outreach across 7,200 segmented accounts, improving lead-to-close velocity.
05/2019 - 03/2020 Account Executive, Mid-Market @ Zipwhip: Increased customer retention 9% and click-through rate (CTR) 19% by launching 23 omnichannel lifecycle campaigns targeting education and franchise clients, earning Q3 Top Rep honors. Boosted expansion revenue 30% and reduced onboarding time-to-value 16% by developing upsell automation flows and revamping onboarding sequences.
02/2017 - 12/2018 Sales Development Rep → Market Development Rep, Team Lead @ Smartsheet: Delivered 210% YoY revenue growth for enterprise clients including Airbnb by building 43 automated behavioral email journeys, earning President’s Club recognition among a 30-person team. Generated $900K+ in qualified pipeline by optimizing lead scoring and streamlining outbound workflows, reducing SDR ramp time by 20%.
12/2015 - 05/2016 CRM Manager @ Knock CRM: Improved email deliverability 20% and reduced data duplication 25% by auditing and cleansing CRM data of 15,000+ contacts and implementing logic-based segmentation to enhance campaign accuracy.
05/2015 - 09/2015 Data Analyst @ The Walt Disney Company, ABC TV Research: Increased digital viewer retention 6% and improved reporting efficiency 20% by analyzing user behavior with SQL and developing dashboards that influenced over 44 million ad placements.
04/2023 - Present Founder @ The Fitness Factory: Launched an 85-minute digital health course with 12 lessons, managing all content creation and optimizing conversion via affiliate and paid media channels, achieving a strong 21% conversion rate (CVR). Defined product-market fit and built a comprehensive marketing strategy, including social media cadence, email flows, and content calendars, driving a 66% increase in impressions and 165% growth in engagement.