Digital Marketing Specialist
- Location
- Mexico
- Rate, USD
- Not specified
- Work schedule
- Full Time,
- Language skills
- English
- Available for Hire
- Yes
About me
I am a Digital Marketing Specialist with solid experience in areas such as brand activation, market analysis, SEM/SEO campaign management, e-commerce, influencer marketing, and international trade. My strategic capacity is combined with technical and creative skills, allowing me to deliver strong results. I have a comprehensive consumer perspective and mastery of professional digital tools, which enables me to effectively manage digital marketing projects and coordinate teams to meet deadlines.
My experience includes managing Google Ads campaigns, performing quantitative analyses to assess business performance, and optimizing advertising campaigns and SEO/SEM strategies. I have led process improvement projects and designed training workshops to educate internal teams on best practices in Foreign Trade and the use of new technologies.
I have a Master’s Degree in Digital Marketing from TecMilenio University and a Bachelor of International Relations from the Autonomous University of Sinaloa. My education has equipped me with the necessary skills to excel in the digital marketing landscape.
I am passionate about storytelling and neuromarketing, and I believe in the power of data-driven marketing to achieve KPIs and ROI in marketing efforts. I am also skilled in CRM and automation, which enhances my ability to deliver effective marketing strategies.
Currently, I am working on a personal project focused on brand activation and marketing strategy, where I am developing an original 3D figure brand and managing SEO/SEM campaigns with strategic keywords. I also have experience in website design using WordPress and WooCommerce, ensuring an optimized structure for e-commerce.
Professional area
Education
- August 2024 - 2026 Master’s Degree in Digital Marketing @ TecMilenio University
- 2017 - 2021 Bachelor of International Relations @ Autonomous University of Sinaloa
Experience
- September 2021 - October 2024 Supply Chain Manager @ Roca City Culiacán
- August 2020 - August 2021 Deputy Head of the Department of Foreign Trade @ Secretariat of Economy of the State of Sinaloa
Supported with export procedures and compliance with international regulations.
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