Global COO / CEO

Location
Colombia
Rate, USD
Not specified
Work schedule
Full Time, Contract, Part Time,
Language skills
English
Available for Hire
Yes
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About me

I am a seasoned Global COO and CEO with extensive experience scaling investor-backed and international businesses across the U.S., U.K., and LATAM regions. Throughout my career, I have successfully aligned operations, finance, and commercial teams to build structure, efficiency, and profitability in both growth-stage and turnaround environments. My leadership has driven significant revenue growth, operational improvements, and strategic expansions in diverse industries including eCommerce, renewable energy, and cannabis farming.

I have led global operations for multiple brands, including managing $80M+ revenue eCommerce/DTC operations and directing $400M+ renewable energy projects. My expertise includes building international teams and operations across multiple continents, deploying AI-driven analytics and automation, and establishing performance frameworks to enhance accountability and delivery.

In my recent roles, I have focused on operational transformation, achieving double-digit profit improvements and efficiency gains through digital innovation and lean management. I am skilled in developing and executing strategic initiatives that drive market penetration, optimize workflows, and foster sustainable growth.

I have a proven track record in leading cross-functional teams, expanding market channels, and structuring businesses to support direct-to-consumer models. My experience also includes advising on regulatory compliance, partnerships, and data-driven performance metrics in emerging sectors such as medicinal cannabis.

My leadership style emphasizes collaboration, continuous improvement, and leveraging technology to enhance forecasting, customer engagement, and operational excellence. I am passionate about driving impactful change and delivering measurable results in complex, multi-regional business environments.


Professional area



Education

1998/2001 Bachelor of Business Administration & Management @ University of Central Lancashire

Experience

Nov 2024 – Sept 2025 Global Chief Operating Officer @ Toovem Group | Alorair

Led global operations covering strategy, partnerships, marketing, and service delivery across North America, Europe, and the Philippines, overseeing eight brands including Alorair (#1 on Amazon USA, $80M+ revenue). Expanded international partnerships and market channels, developed a nationwide 3PL logistics network, and structured the UK business to drive global market penetration and support a DTC model. Deployed AI-driven analytics and automation to enhance forecasting, efficiency, and customer engagement across global markets. Built and coached multi-disciplinary teams, introducing performance frameworks, training systems, and collaboration processes to improve delivery and accountability.

Feb 2024 – Nov 2024 Fractional Group Chief Operations Officer @ Gallery Construction & Facilities Services

Led the expansion and optimization of daily operations across multiple regions, achieving a 40% improvement in operational efficiency through lean management and workflow automation. Integrated e-commerce and payment systems, driving a 20% rise in satisfaction and revenue. Led East Coast solar and roofing acquisition, aligning with expansion strategy to boost market share and reduce costs.

June 2023 – Dec 2024 Fractional Chief Executive Officer @ Green Element Cannabis Farms

Scaled operations and business-development systems, achieving a 40% productivity gain through automation and data-driven performance tracking. Drove 71% output growth and 16% cost savings by embedding automation and analytics into planning and forecasting systems. Introduced sustainable farming technologies and practices, reducing environmental impact by 22% while maintaining product quality and consistency.

Dec 2022 – June 2023 Strategic Advisor @ Green Element Cannabis Farms

Advised the executive team on market positioning and regulatory compliance in Colombia’s medicinal cannabis sector. Advised on partnerships and alliances, expanding market reach and product offerings. Developed a compliance framework and data-driven performance metrics, improving efficiency by 15%.

Jan 2022 – Feb 2024 Group Chief Executive Officer @ InterAmerican Group

Appointed to lead InterAmerican Group, driving Efigen’s expansion into energy, construction, and technology, while embedding strategic alignment and operational excellence across the portfolio. Secured 123.8MW of awarded capacity in Colombia’s 2027–28 renewable-energy auction through Efigen, positioning the group as a leading player in Latin America’s solar market. Led the commercial process and sale of the awarded portfolio to Grupo Cobra (ACS Group), optimizing asset value and establishing new strategic partnerships with European EPCs. Oversaw the full design, EPC, and O&M of two large-scale coffee processing plants valued at USD 38M and 35M USD, each exceeding 200 tons per day and setting new regional standards for sustainable production.

Feb 2020 – Jan 2022 Group Chief Operations Officer @ Efigen Energy

Expanded and scaled operations across four countries, leading 450 MW of solar developments valued at over USD 400M. Acquired and grew RnT Solar Pakistan, achieving a 500% increase in residential solar installations. Directed the design and development of 20+ solar projects for Pakistan Air Force and Army bases, including renewable energy consultancy for Railcop (Pakistan Railways). Structured a $50M USD joint venture with PowerChina to strengthen EPC capabilities and accelerate delivery of utility-scale solar projects across Colombia.

Dec 2017 – Jan 2020 Head of Global Operations & Business Development @ Efigen Renewables

Delivered an energy-efficiency and solar project for Parkdale Mills Colombia, achieving 40% energy savings and designing a 4 MW solar plant co-funded by Bancóldex, Colombia’s Business Development Bank. Expanded market presence across LATAM and Asia, unifying teams and systems to deliver stronger results and consistent service performance. Aligned four Country Managers across sales and operations to improve efficiency and accountability. Led restructuring across Colombia, Mexico, and Pakistan, standardizing processes for scalable growth.

Dec 2016 – Dec 2017 Startup Founder @ Efigen Renewables

Spearheaded target market research and crafted strategic operational initiatives, showcasing a dedication to continuous improvement. Analyzed market dynamics to optimize pricing strategies and leverage emerging opportunities. Formulated and executed operational plans, driving and sustaining significant business growth.

Jan 2014 – Jan 2017 Chief Operations Officer @ Terra Light Energy Systems

Unified financial and operational direction, delivering sustained 30% annual revenue growth through strong team and client alignment. Worked alongside the board to shape sales strategy and lead company-wide performance improvements. Directed all core business functions, including operations, sales, HR, and administration, ensuring alignment and performance across departments.


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