Senior Brand, Marketing and Creative Professional

Delivering brand and creative strategy projects including a thought-leadership campaign as part of Bath Digital Festival 2025. Created and delivered keynote event positioning Bath Spa as a future-facing, values-led university. Developed clear narrative and distinctive branded assets integrating digital outreach, stakeholder engagement and earned media. Achieved full attendance, high-profile coverage, and new collaborative partnerships.

Founded a small creative venture fostering real-world connection through craft, creativity and community. Created brand from scratch, achieving 8000 organic followers on Instagram within the first year.

Senior leader responsible for brand and communications strategy across hospitality brands including Coppa Club, Strada and Tavolino. Worked with Chairman and executive team to create and launch new Italian restaurant concept Tavolino, exceeding opening targets. Managed £200,000 marketing budget across PR, design, events, digital, partnerships and photography. Led Coppa Club brand repositioning and creative direction, achieving 400% engagement uplift in four weeks. Delivered integrated campaigns increasing web traffic by 320% and strengthening brand loyalty.

Delivered brand and marketing strategies for diverse clients, raising profiles and growing engagement through creative, purpose-led storytelling. Developed and implemented brand and corporate communications strategies, managing PR, campaigns, stakeholder engagement and creative content.

Devised corporate communications strategy to modernise and unify brand voice across channels. Established and chaired first MOBO Digital Committee with major record label representation. Established new HR structures and processes supporting culture change and sustainability. Built partnerships supporting diversity and representation in creative industries.

Project-managed first equity crowdfunding campaign delivering 140% overfunding. Oversaw creative assets, communications and stakeholder engagement under public and internal scrutiny.

Promoted within three months to Head of Marketing & Communications reporting directly to CEO. Responsible for brand management, creative direction and communications. Defined and implemented long-term brand strategy driving 13% revenue growth and halving membership churn. Led full brand refresh embedding new values, voice and visual identity. Introduced data-led marketing and reporting achieving 400% increase in organic audience growth. Built strategic partnerships with BAFTA, British Council, Donmar Warehouse and D&AD. Launched new revenue streams including luxury bedrooms, live performance space and charitable foundation.

Managed brand campaigns across all four BBC channels ensuring creative consistency and strategic alignment. Completed CIM Professional Diploma in Marketing while delivering multiple concurrent campaigns.