Web Manager

I am Adam Sapp, a Web Manager and Applied Computing Ph.D. student with extensive experience leading enterprise web platforms in higher education. I specialize in WordPress governance, SEO, accessibility compliance, analytics, and secure front-end development. My strong background in cyber and software security allows me to focus on scalable, user-centered digital systems.

Currently, I lead digital optimization and content strategy for University Advancement web properties, including alumni and donor-facing platforms. I oversee visual, structural, and functional consistency across multiple high-visibility institutional websites. I also manage alumni email scheduling, design, and deployment to support targeted communications and engagement campaigns.

I provide training, documentation, and strategic guidance to campus partners using alumni communications and web tools. I track and analyze website performance using Google Analytics and reporting dashboards, translating insights into actionable improvements. Ensuring ongoing accessibility, branding, and compliance alignment across digital content is a key part of my role.

Previously, I spearheaded usability, accessibility, and SEO improvements across university-wide web properties. I collaborated with external vendors to support the relaunch of the university’s primary website, including migration planning and quality assurance. I designed and built new departmental websites aligned with performance, branding, and compliance standards.

I have created high-impact Slate email templates for marketing, recruitment, and engagement campaigns, conducted SEO audits, and implemented technical and content fixes to increase organic search visibility. I have partnered with content managers, designers, and IT stakeholders to enforce web governance and consistency. I also led A/B testing initiatives to improve UI/UX performance and user conversion metrics, supporting accessibility remediation using WCAG 2.1 standards and Siteimprove audits.

Earlier in my career, I served as a Technology Liaison for the Bulloch County Board of Education, delivering technical support and end-user training to faculty and staff. I introduced and supported new educational technology platforms, improving digital engagement and instructional outcomes. Through proactive troubleshooting and training initiatives, I reduced technical issue reports by approximately 30%.

I am certified in Google Analytics and Accessibility Fundamentals, with ongoing training in Microsoft Azure Fundamentals. I am passionate about creating accessible, secure, and user-friendly digital experiences that support institutional goals and community engagement.