I am a design, communication, and digital strategy professional with extensive experience working in corporate environments, banking, and the education sector. I specialize in creating campaigns, content, and events that connect with diverse audiences by combining creativity, strategic thinking, and operational execution. Throughout my career, I have led website redesign projects, institutional communication initiatives, and event production, translating complex objectives into clear, functional solutions with real impact.
I hold a Master’s Degree in Corporate Communications and Digital Marketing from Next Educación, as well as a Master’s Degree in Corporate Communications from Universidad La Salle. Additionally, I have earned diplomas in UX Design from Central Academy and Community Management from Colegio Mexicano de Diseño, complemented by a degree in Graphic Design from Universidad de Londres.
My professional journey includes coordinating graphic design, communication, and events for educational projects nationwide, managing multi-platform digital campaigns, and leading creative and operational event coordination. I have developed internal communication strategies to strengthen organizational cohesion and created corporate materials aligned with brand guidelines.
I have also worked as a product analyst and graphic designer in the banking sector, where I managed and improved digital platforms, led UX/UI redesigns, and coordinated promotional campaigns. Earlier in my career, I designed websites, developed visual identities, and managed social media to increase client visibility and engagement.
My skills span communication strategy, branding, UX/UI, event management, digital marketing, and creative project coordination. I am proficient with professional tools such as Adobe Creative Suite, Figma, WordPress, Meta Ads, Google Ads, and AI-powered platforms like ChatGPT and Midjourney. I am passionate about leveraging technology and creativity to deliver impactful communication solutions and memorable experiences.
Design and execution of communication strategies for educational projects nationwide, including institutional and training campaigns. Creative and operational coordination of events (congresses, festivals, and educational programs), ensuring alignment between message, experience, and objectives. Development of multi-platform digital campaigns (social media, newsletters, press, and educational platforms). Leadership in project conceptualization and storytelling for public initiatives and institutional collaborations. Production and supervision of communication materials, ensuring visual and strategic consistency. Development of internal communication strategies for the corporate office and business units, strengthening organizational cohesion. Coordination of internal events aimed at employee engagement and integration. Design and management of the monthly newsletter, optimizing internal communication. Creation of corporate materials and executive presentations aligned with brand guidelines. Development of visual concepts for corporate spaces, including interior design and branding. Supervision of visual communication in strategic corporate reports.
Design and execution of communication strategies for educational projects nationwide, including institutional and training campaigns. Creative and operational coordination of events (congresses, festivals, and educational programs), ensuring alignment between message, experience, and objectives. Development of multi-platform digital campaigns (social media, newsletters, press, and educational platforms). Leadership in project conceptualization and storytelling for public initiatives and institutional collaborations. Production and supervision of communication materials, ensuring visual and strategic consistency. Development of internal communication strategies for the corporate office and business units, strengthening organizational cohesion. Coordination of internal events aimed at employee engagement and integration. Design and management of the monthly newsletter, optimizing internal communication. Creation of corporate materials and executive presentations aligned with brand guidelines. Development of visual concepts for corporate spaces, including interior design and branding. Supervision of visual communication in strategic corporate reports.
Management and continuous improvement of the Transfer portal, ensuring functionality and user experience. Led the UX/UI redesign of the website, improving usability and visual appeal. Analysis and segmentation of databases for marketing and communication campaigns. Development and maintenance of digital content for web platforms. Coordination of promotional campaigns (Saldazo), aligning communication efforts with business objectives.
Design and development of websites from concept to implementation, with a focus on user experience. Creation of visual identities and advertising campaigns for multiple clients. Social media management, developing strategic content to increase visibility and engagement. Optimization of creative processes through digital tools and AI.
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