Digital Marketing Manager / Head of Marketing / Growth Lead

Leading digital growth through an Agentic Marketing team using marketing strategy, AI agents, automation, no-code workflows, and hands-on execution. Achieved 300% organic visits increase, managed $15,000 monthly Google Ads budget, and improved email marketing open rates to 50%. Responsible for SEO, social media, paid media, lifecycle marketing, campaign assets, lead nurturing, backlink building, AI content creation, conversion rate optimization, analytics setup, and AI agent management.

Led digital marketing, growth, and community for wearable tech company. Achieved 3x conversion increase, tripled sales to $200,000+, expanded global reach by 10%, and increased sales by 150% through optimized discount and email flows. Managed paid media campaigns, SEO content strategy, lifecycle marketing, email marketing, Shopify growth initiatives, community management, and ambassador programs.

Led digital marketing, product, and growth initiatives including offers, ads, funnels, automation, and team execution. Improved ROAS from 50x to 200x, increased CTR by 110%, launched ETICS Academy, built franchise offer, implemented CRM and lifecycle automation, managed content and SEO strategy, analytics, sales pages, and led a small team.

Managed paid media campaigns with ~R$5,000 monthly budget, launched and optimized e-commerce store, increased CTR by 150%, managed websites and landing pages, CRM and automation platforms, email marketing, content marketing, SEO, branding, events, budget oversight, agency supervision, and analytics reporting.

Led a 3-person team and managed R$1M annual marketing budget. Achieved 300% organic traffic growth, scaled leads to 90/day, managed paid traffic campaigns, websites, CRM and messaging tools, email marketing, SEO, event management, and brand campaigns.

Managed marketing planning, digital marketing, paid traffic, competitor analysis, internal and external communication, events coordination, agency management, B2B content development, KPI monitoring, and AI chatbot automation with a monthly budget of ~BRL 20k.

Fractional CMO providing senior leadership and hands-on execution for 7+ clients. Delivered growth, CRO, paid media, CRM, email marketing, automations, analytics, sales pages, and websites. Responsibilities include strategic planning, leadership, growth marketing, automation, paid and organic acquisition, content strategy, and performance reporting.

Collaborated with Brazil and LatAm marketing directors and teams managing over 20 members. Revamped Brazilian website to global standards in 30 days. Coordinated multiple marketing agencies and analyzed digital strategies.

Led Proptech company from pilot to 40 franchises in 25 cities. Achieved 40,000+ organic page views/month, 500+ MQLs weekly, and R$1M annual revenue. Managed product development, SEO content marketing, influencer marketing, paid traffic, customer and franchisee journeys, marketing automation, NPS evaluation, and performance monitoring.

Led marketing and operations for regulatory consultancy serving 8,000+ B2B clients. Developed 20+ digital products, generated 600+ weekly MQLs, 50,000+ monthly page views, and R$1.3M annual revenue with zero paid traffic. Managed team of 12, technology integration, SEO/SEM, content marketing, YouTube campaigns, e-commerce, email marketing, creative collaboration, customer service automation, and operational process optimization.