I am a results-driven Senior Product Manager with more than 10 years of experience in SaaS and telematics, specialising in enterprise solutions for logistics and transportation. I have led products that deliver data-driven value, including AI-powered operational insights, route optimisation, compliance platforms, and analytics integrations for global organisations.
I bring deep expertise in product strategy, agile delivery, scrum leadership, stakeholder engagement, and enterprise customer experience management. My background also includes strong experience with telematics, fleet technology, OEM partner management, and reporting tools such as Power BI and Tableau.
In my current role at Verizon Connect / Geotab, I lead product management for data connector and dashboard insights platforms, support AI-driven decision-making products, and own enterprise reporting and analytics product lines. I also work on route optimisation, compliance, and strategic partner relationships across Europe.
Previously, I held senior product and operational leadership roles at Astrata Europe and Agility Abu Dhabi, where I managed fleet solutions, customer portals, KPI dashboards, logistics projects, and large-scale operational improvements. Earlier in my career, I led warehouse, fleet, and planning functions across the UK, Lebanon, Kuwait, and the Middle East.
I have a broad international background spanning the Middle East, Europe, and the UK, which has helped me develop a practical understanding of complex operational environments and cross-functional collaboration. I am comfortable working across technical, commercial, and operational teams to deliver measurable business outcomes.
I hold multiple qualifications in logistics, supply chain management, business administration, transport management, and product ownership. I also speak English natively, Dutch at B2 level, and conversational Arabic, and I value continuous improvement, professional standards, and teamwork.
Lead product management for the Geotab Data Connector and Dashboard Insights platform, enabling Power BI and Tableau integrations for enterprise clients. Product manager for AI-driven operational decision-making and data insights products. Owned the Global Enterprise Core reporting and analytics product line. Product manager for Work and Route Optimisation solutions. Subject matter expert for tachograph and compliance products across Europe. Supported strategic OEM partner relationships.
Product owner for FleetVisor and Trip Monitor customer portals. Feature owner for the Driver Coach fuel-saving solution, delivering measurable fuel cost reduction for customers. Product manager for strategic partner solutions with Shell, Continental, and IVECO. Contributed to a European Institute of Technology initiative focused on professional driver health.
Developed a KPI dashboard covering all operations and support departments. Implemented IKO performance framework across all employees. Consultancy role on the MASDAR Green Logistics Project. Project lead for Formula 1 Abu Dhabi logistics planning.
Managed all fleet and maintenance activities for 180 vehicles and 200 drivers. Designed a Tyre Management Programme, reducing tyre and maintenance costs by 20%. Established the Driver Management Department. Grew fleet size by 31% while maintaining cost efficiency.
Delivered TMS and fleet management best practices across 7,000+ assets in Bahrain, Abu Dhabi, Dubai, Qatar, and KSA. Completed Cross-Borders Maintenance Agreement with Mercedes Benz. Designed fleet management solutions for tyre, maintenance, and container management.
Product owner of the Micro Transport system. Created a Fleet Control Centre with a team of 26 managing 7,000+ assets across GCC and Iraq.
Developed operational WMS using Exceed; responsible for 100 warehouse personnel processing 54K cases/week. Led new warehouse facility development and continuous improvement programme.
Managed business integration from Spinneys to PWC, including Navision to Exceed WMS migration. Project manager for new 15,000 sq ft warehouse facility in Beirut. Managed operations team of 120 personnel and 40K cases/week.
Developed a planning model using Excel that was deployed across all Tesco dry grocery depots in the UK; supported 600+ DC staff handling 1M cases/week.
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