Social Media Maven

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English
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About me

Anne Regan is a communications professional with over 14 years of experience in broadcast/print media, marketing, and public relations.

Regan spent five years as an on-air personality and news anchor on two radio stations and a television station, winning several awards including the Associated Press Story of the Year. She also worked her way through the ranks and became the youngest Assistant News Director within the company. Regan was also a columnist and assistant editor for Lagniappe Magazine.

In addition to her media work, she was a volunteer executive board member for Orange Community Players and led the publicity committee. She was an educator and program director at the middle and high school level for 12 years, leading her journalism students to advance to University Interscholastic League Regionals and her theater students to win the Educational Drama Association’s state competition for two years in a row. She was a proud member of the Texas Educators Association and Texas Educational Theatre Association.

She worked as Social Media Director in the Houston Mayor’s Office of Communications, where she successfully managed a team of social media administrators who controlled over 150 social media channels. She personally managed eight social media channels and organically grew their targeted audiences. The @HoustonTX Twitter account gained over 225 thousand followers within a 16 month period which is an excellent example of her successful social media management. Her most recent positions with insightsoftware and the 13 family brands of Neighborly, allowed her to hone her skills in supporting brand awareness.

Regan received a Bachelor of Science in Mass Communication and a Master of Arts in Teaching from McNeese State University. She graduated from the University of Houston-Clear Lake in 2019 with her second Master’s Degree in Digital Media Studies with a concentration in Public Relations and Social Media.




Education

2017-2019 Master of Arts in Digital Media Studies @ Univeristy of Houston - Clear Lake
1998-2003 Bachelor of Science in Mass Communication @ McNeese State University

Experience

2022-2023 Social Media Manager @ insightsoftware

• Created and implemented the company’s first organic social media plan: included SMART goal & KPI tracking with reports, event tiering plan, hashtag strategy, community management plan and Instagram re-launch plan.
• Increased traffic to social media accounts and gained 130K+ new LinkedIn followers by A/B testing updated creative and introduced high-engagement content.

2021-2022 Sr. Social Media Specialist @ Neighborly

• Creates monthly social content for 13 brands.
• Schedules approved content/scheduled boosts.
• Takes a lead role on internal social team projects, such as making sure process documents are up to date. i.e. hashtag strategy, app plan, brand contests.
• Provide support to team by being the main contact for SOCi issues.
• Collaborate with agency vendors when reviewing specialized content for each brand.
• Main point of contact for any social media questions, concerns, and troubleshooting issues for brand managers, local and corporate teams.
• Providing best practices, thought leadership and actionable plans for social items.
• Sweeps brand pages for any community management needs.
• Maintains brand pages for uniformity.
• Compiles Monthly and Quarterly reporting.
• Keeping on top of channel changes or updates.

2019-2021 Social Media Director @ City of Houston Mayor's Office

• Directly managed social media on eight channels for Mayor Sylvester Turner and Houston, TX.
• Led the Social Media Advisory and Research Task Force (SMART) and managed 154 social media administrators across the city.
• Aligned administration’s priority key messages across departments.
• Created best practices and trainings for all city social media administrators.
• Evaluated social media presence based on analytic data, implemented plans and executed actions for organic growth.

2018-2020 Social Media Coordinator @ BEYOND International Inc.

• Created engaging text, image and video content for use on all social media platforms.
• Measured web traffic, SEO, and analytics on all social media platforms.
• Developed posting schedules and content calendars for three separate brands on social media and blogs.
• Created a brand guide for 3 distinct product lines.
• Worked with influencers to promote products.

2018-2018 Digital Media/Marketing Intern @ DRDA, PLLC

• Designed and created marketing material, which included videos and graphics for use on social media and the company website.
• Managed the firm’s social media presence including all posts and ads.
• Created and executed several ongoing email campaigns for a variety of audiences.


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