Content Writer

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Not specified
Work schedule
Full Time,
Language skills
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About me

As a Marketing Manager at HOMEE, I lead data-driven campaigns to optimize the user acquisition and retention of our InsurTech platform. I leverage critical thinking and analytics to evaluate post-campaign performance and generate insights and recommendations. I also manage the execution and reporting of Direct Mail campaigns, collaborating with internal and external partners to ensure high quality and efficiency.

My passion for marketing stems from my MBA degree in Marketing from the University of Tampa, where I learned how to apply strategic and creative thinking to solve real-world business problems. I have also developed strong skills in digital marketing, corporate strategy, and analytical tools, such as HubSpot and Google Analytics, through my previous roles at AssuranceAmerica and MyArea Network. My goal is to continuously learn and grow as a marketer and a leader, and to contribute to the success and innovation of HOMEE and the home services industry.

Professional area


2020 MBA, Concentration in Marketing @ University of Tampa
2018 B.S., Psychology @ University of Florida


2022 - 2023 Marketing Manager @ HOMEE

• Conducted marketing research and made recommendations based on findings to shape future
marketing strategies.
• Created pitch decks, facilitated meetings, and influenced clients while overseeing a deal with an
ACV of $125mm.
• Managed budgets on both a monthly and yearly basis to track marketing and operating expenses.
• Published multiple white papers in collaboration with insurance industry thought leaders.
• Created content and managed social media platforms to build brand awareness.
• Translated business goals into successful SEO campaigns, analyzed the performance of SEO
efforts, and increased search engine rankings.
• Conducted market research to create market segments and buyer personas.
• Drafted original press releases to highlight my organization’s growth.

2021 - 2022 Claims Development Associate @ AssuranceAmerica

• Created training practices and materials for future claims adjuster and customer solutions staff.
• Managed a pending of both first and third-party features including: PIP, property damage liability,
and comprehensive/collision coverage.
• Analyzed loss ratio and claims statistics in order to understand company and industry trends.

2018 - 2021 Digital Marketing Coordinator @ MyArea Network

• Created and reported on the success of social media campaigns.
• Managed multiple projects across fast-paced timetables.
• Grew internal adoption of social media, creating champions within the organization.

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