In my career as an Art/Creative Director, I’ve applied my skills to a wide range of formats and platforms, including publishing, creative services, e-commerce, events, and web. With years of experience in developing visual stories, creating assets, and managing creative teams, I recognize the importance of approaching every project with a strong concept and team spirit. I thoroughly enjoy collaborating with groups or individuals ranging from stakeholders and photographers to glam squads and producers, all in the effort to bring a vision to fruition.
Ideated seasonal campaign photo shoots. Presented concept briefs to stakeholders. On-set direction of photo team as well as assets design art direction. Oversaw post production color and retouching.
Developed concepts, and worked closely with producers to assemble models, photographers, props, stylist, and HMU for best image quality. On-set direction of creative team to ensure they closely follow style guides.
Designed wire frames, toolkits, modules, landing pages and emails.Oversaw color correction and retouching.
Maintained the look and feel of the overall magazine, social media and web design while managing a team of designers and photo editors. Developed concepts and directed photo shoots. Designed covers and cover stories. Worked with production team to color correct, retouch images and prepare final layouts for shipping.
Designed print and digital sales/marketing materials, as well as iBook Author promotional campaigns. Worked closely with copywriter and discussed strategy with account management.