Product Manager
- Location
- United States
- Rate, USD
- $55 / hour
- Work schedule
- Full Time,
- Language skills
- English
- Available for Hire
- Yes
About me
I have over 9 years of experience in the pharmaceutical industry, specializing in marketing, operations, communications and project management. I am passionate about delivering innovative solutions that enhance customer engagement and satisfaction, while driving business growth and efficiency.
In my most recent role, I managed the update and overhaul of our HCP website, ensuring it reflects our brand identity, value proposition, and data insights. I also oversaw our samples management strategy and program, coordinating with internal and external stakeholders to optimize the distribution and utilization of our products. I have successfully collaborated with creative agencies, vendors, internal cross-functional partners, and sales reps to create and execute effective messaging and tools that support both HCPs and patients. Additionally, I have supported payer operations, patient and HCP advocacy organizations, and market research for XARELTO, one of our flagship products.
I am currently seeking positions in the Life Sciences Industry, Beauty Industry, Medical Aesthetics, and anything in Health & Wellness.
Professional area
Education
- 01/2010-05/2014 B.A. in Public Relations - College of Communications @ Pennsylvania State University
Experience
- 10/2022-05/2023 Product Manager, HCP, Omni-Channel - Cardiovascular Marketing @ Janssen Pharmaceuticals, Inc. (Johnson & Johnson)
● Managed our HCP website overhaul – UX update to simplify/improve user experience while driving brand loyalty
● Partnered with commercial excellence team to lead voice of customer market research and obtain valuable insights
to develop our go-to market strategy
● Spearheaded the Xarelto HCP sample management strategy on behalf of entire brand team, monitored trends and
identified areas for improvementSkills: Project Management · Search Engine Optimization (SEO) · Website Updating · Samples · Marketing Management · Internal Communications · Marketing Communications
- 02/2022-10/2022 Product Manager, Consumer - Cardiovascular Marketing @ Janssen Pharmaceuticals, Inc. (Johnson & Johnson)
● Oversaw budget of $15MM for patient facing materials and tactics; executed strategies to ensure continuous
revenue growth of Xarelto
● Produced and launched materials to educate patients through implementation of cutting-edge marketing
strategies, targeted messaging, and print/digital campaigns
● Partnered with regulatory, compliance, legal, medical and external vendors to optimize efficiencies while ensuring
company standards and vision were executed consistently and compliantly across all channels and assetsSkills: Project Management · Budgeting · Marketing Strategy · Digital Marketing · Market Research · Product Marketing · Online Marketing · Email Marketing · Marketing Management · Internal Communications · Program Management · Social Media Marketing · Marketing · Communication
- 11/2019-02/2022 Senior Marketing Analyst - Customer Experience, Cardiovascular Franchise Marketing @ Janssen Pharmaceuticals, Inc. (Johnson & Johnson)
● Orchestrated the operations of an internal patient affordability program “Janssen Select” worth $40MM
● Strengthened program credibility by obtaining/promoting compelling testimonials from Janssen Select users,
specifically addressing hesitancy of Medicare Part D patients
● Conceptualized and launched an on-demand webinar professional promotional strategy during pandemic, which
increased health care providers’ product messaging and program enrollmentsSkills: Operations Management · Cross-team Collaboration · Agency Relationship Management · Project Management · Marketing Communications
- 08/2021-01/2022 Marketing - Special Stretch Project @ Johnson & Johnson
● Managed daily operations for prestige e-commerce beauty brand Neostrata; enhanced online graphics and content
to boost retail performance
● Externally partnered with Amazon’s team to develop online retail strategy and organize digital campaigns with SEO,
SEM, ad words, affiliate marketing, and analytics to increase sales
● Developed inventory reporting and launched 20 Amazon Vine campaigns; first year sales were forecasted to
generate $2.2MM of revenue● Managed daily operations for prestige e-commerce beauty brand Neostrata; enhanced online graphics and content to boost retail performance ● Externally partnered with Amazon’s team to develop online retail strategy and organize digital campaigns with SEO, SEM, ad words, affiliate marketing, and analytics to increase sales ● Developed inventory reporting and launched 20 Amazon Vine campaigns; first year sales were forecasted to generate $2.2MM of revenueSkills: Vendor Managed Inventory · Amazon Web Services (AWS) · Reporting · Graphics
- 01/2018-11/2019 Medical Affairs Project Specialist, Cardiovascular & Metabolism @ Janssen Pharmaceuticals, Inc. (Johnson & Johnson)
● Built the medical affairs departments’ KOL engagement and congress strategy from the ground up
● Partnered cross-functionally with key stakeholders to streamline efforts between medical affairs, commercial,
communications, KOLs, and C-level executives
● Defined project processes, systems, and budgets; organized advisory boards, clinical trial milestones and
communicated outwardly to department
● Revamped the medical affairs continuing medical education (CME) grant strategy● Built the medical affairs departments’ KOL engagement and congress strategy from the ground up ● Partnered cross-functionally with key stakeholders to streamline efforts between medical affairs, commercial, communications, KOLs, and C-level executives ● Defined project processes, systems, and budgets; organized advisory boards, clinical trial milestones and communicated outwardly to department ● Revamped the medical affairs continuing medical education (CME) grant strategySkills: Conventions · C-Level Executive Support · KOL Management · Continuing Medical Education (CME) · Project Management · Business Process Improvement
Recommend this talent
Related resumes
-
Logistic Specialist
Energetic, enthusiastic, loyal, dedicated, multitask
-
Editor and Writer
I am a dynamic editor and writer with over a decade of experience specializing in web content creation and editing. My expertise lies in enhancing clarity and engagement, particularly in travel-related content, where I have achieved a 70.6% click-through rate on feature articles. I am skilled at managing projects efficiently while ensuring strict adherence to…
-
Penetration Tester | Red Teamer
I am André Rodrigues, a dedicated cybersecurity and systems engineering professional with extensive experience in data loss prevention, vulnerability management, and backend system development. Over the years, I have honed my skills in analyzing security events, managing endpoint security policies, and conducting vulnerability assessments to protect critical systems. My work experience spans reputable organizations such…
-
Administrative assistant, Planner, Office manager
I am a motivated and communicative specialist with over 2 years of experience in customer service, sales, and administrative support. Throughout my career, I have worked with companies such as Maxima, Apollo Kino, Gemoss, and Narvesen, where I developed strong skills in document management, workflow coordination, and team leadership. I am reliable and solution-oriented, with…
-
Project Assistant
I am an experienced project assistant with a strong background in administrative, financial, and organizational support. Over the years, I have contributed to the successful implementation of various projects, ensuring smooth coordination and effective communication among stakeholders. My expertise includes managing logistics, travel arrangements, and financial reporting, which allows me to support project activities comprehensively….