I have over 9 years of experience in the pharmaceutical industry, specializing in marketing, operations, communications and project management. I am passionate about delivering innovative solutions that enhance customer engagement and satisfaction, while driving business growth and efficiency.
In my most recent role, I managed the update and overhaul of our HCP website, ensuring it reflects our brand identity, value proposition, and data insights. I also oversaw our samples management strategy and program, coordinating with internal and external stakeholders to optimize the distribution and utilization of our products. I have successfully collaborated with creative agencies, vendors, internal cross-functional partners, and sales reps to create and execute effective messaging and tools that support both HCPs and patients. Additionally, I have supported payer operations, patient and HCP advocacy organizations, and market research for XARELTO, one of our flagship products.
I am currently seeking positions in the Life Sciences Industry, Beauty Industry, Medical Aesthetics, and anything in Health & Wellness.
β Managed our HCP website overhaul – UX update to simplify/improve user experience while driving brand loyalty
β Partnered with commercial excellence team to lead voice of customer market research and obtain valuable insights
to develop our go-to market strategy
β Spearheaded the Xarelto HCP sample management strategy on behalf of entire brand team, monitored trends and
identified areas for improvement
Skills: Project Management Β· Search Engine Optimization (SEO) Β· Website Updating Β· Samples Β· Marketing Management Β· Internal Communications Β· Marketing Communications
β Oversaw budget of $15MM for patient facing materials and tactics; executed strategies to ensure continuous
revenue growth of Xarelto
β Produced and launched materials to educate patients through implementation of cutting-edge marketing
strategies, targeted messaging, and print/digital campaigns
β Partnered with regulatory, compliance, legal, medical and external vendors to optimize efficiencies while ensuring
company standards and vision were executed consistently and compliantly across all channels and assets
Skills: Project Management Β· Budgeting Β· Marketing Strategy Β· Digital Marketing Β· Market Research Β· Product Marketing Β· Online Marketing Β· Email Marketing Β· Marketing Management Β· Internal Communications Β· Program Management Β· Social Media Marketing Β· Marketing Β· Communication
β Orchestrated the operations of an internal patient affordability program βJanssen Selectβ worth $40MM
β Strengthened program credibility by obtaining/promoting compelling testimonials from Janssen Select users,
specifically addressing hesitancy of Medicare Part D patients
β Conceptualized and launched an on-demand webinar professional promotional strategy during pandemic, which
increased health care providersβ product messaging and program enrollments
Skills: Operations Management Β· Cross-team Collaboration Β· Agency Relationship Management Β· Project Management Β· Marketing Communications
β Managed daily operations for prestige e-commerce beauty brand Neostrata; enhanced online graphics and content
to boost retail performance
β Externally partnered with Amazonβs team to develop online retail strategy and organize digital campaigns with SEO,
SEM, ad words, affiliate marketing, and analytics to increase sales
β Developed inventory reporting and launched 20 Amazon Vine campaigns; first year sales were forecasted to
generate $2.2MM of revenueβ Managed daily operations for prestige e-commerce beauty brand Neostrata; enhanced online graphics and content to boost retail performance β Externally partnered with Amazonβs team to develop online retail strategy and organize digital campaigns with SEO, SEM, ad words, affiliate marketing, and analytics to increase sales β Developed inventory reporting and launched 20 Amazon Vine campaigns; first year sales were forecasted to generate $2.2MM of revenue
Skills: Vendor Managed Inventory Β· Amazon Web Services (AWS) Β· Reporting Β· Graphics
β Built the medical affairs departmentsβ KOL engagement and congress strategy from the ground up
β Partnered cross-functionally with key stakeholders to streamline efforts between medical affairs, commercial,
communications, KOLs, and C-level executives
β Defined project processes, systems, and budgets; organized advisory boards, clinical trial milestones and
communicated outwardly to department
β Revamped the medical affairs continuing medical education (CME) grant strategyβ Built the medical affairs departmentsβ KOL engagement and congress strategy from the ground up β Partnered cross-functionally with key stakeholders to streamline efforts between medical affairs, commercial, communications, KOLs, and C-level executives β Defined project processes, systems, and budgets; organized advisory boards, clinical trial milestones and communicated outwardly to department β Revamped the medical affairs continuing medical education (CME) grant strategy
Skills: Conventions Β· C-Level Executive Support Β· KOL Management Β· Continuing Medical Education (CME) Β· Project Management Β· Business Process Improvement