Senior Product Marketing Manager

• Developed and executed marketing strategies for various video game campaigns, including AAA and live-service focused projects, ensuring global appeal and resonance with diverse
audiences.
• Collaborated closely with cross-functional teams, including product, creative, production, community, channels, operations, and regional teams, to align on campaign eorts, positioning,
roadmaps, and brand guidance, contributing to a 30% increase in cross-team eiciency.
• Established strong working relationships with key stakeholders in export markets across APAC, EMEA, and LATAM regions, resulting in a 50% growth in international game sales.
• Shared regional learnings and guidance with broader marketing initiatives, such as multi-title campaigns and global events, leading to a 15% improvement in campaign performance.
• Served as the point of contact for key title priorities, facilitating informed decision-making and alignment between regional teams, resulting in a 20% reduction in miscommunications and project delays.

Developed and executed go-to-market strategies for new product launches, resulting in a 35% increase in user adoption.
• Collaborated with cross-functional teams to optimize marketing, sales, and customer success eorts.
• Owned and executed product launches, including go-to-market planning, messaging, sales enablement materials, and in-market message testing to optimize messaging strategy.
• Managed market research, competitor analysis, and pricing strategy for soware products, contributing to a 20% growth in market share.
• Managed and supported 30 Xbox dashboard campaigns resulting in 1.5 billion impressions, 500 million clicks, and a 1.43% conversion rate

• Managed a team of 40 product marketing specialists and customer success trainers, focusing on B2B solutions.
• Developed and executed growth product strategies for Microso’s suite of soware products, leading to a significant increase in user acquisition, conversion, and retention.
• Built and led a high-performing cross-functional team of product managers, designers, engineers, analysts, and marketers, driving rapid growth and fostering a culture of collaboration.
• Implemented sales forecasting and pipeline management processes, increasing revenue by 15% in the first year.

• Managed a portfolio of $10M in SMB and mid-market accounts, focusing on cloud-based solutions and services.
• Developed and maintained strong relationships with key clients, resulting in a 95% retention rate.
• Implemented customer feedback processes, leading to improved product features and user experience.
• Assisted clients in the successful deployment and adoption of M365 technologies in their business processes.
• Managed client onboarding, training, and support, ensuring a seamless customer experience.