Content Marketer & Copywriter

– Create polished, persuasive copy driven by SEO best practices and relevant information, focused on solving real market challenges to drive brand awareness, increase engagement, and influence revenue
– Conduct research on current industry and buyer trends to develop strategic campaigns that inform and engage targeted buyer personas
– Develop and successfully execute internal social media marketing initiatives to boost audience engagement, increase following, and position executives as thought leaders
– Refine content strategy with key themes for full-funnel marketing campaigns across technology trends, navigating the buyer’s journey, and promoting internal research
* Performance results: 510 MQLs (102% to goal), 88 Sourced opps (275% to goal), 251 Influenced opps (152% to goal) *reflects Q2 22, full path attribution
– Lead content strategy and development for annual flagship research (State of IT) to power demand generation efforts
* 2022 State of IT Influence and Accolades: $1.6M in influenced booked revenue (Sept ‘21 – Mar ‘22), accounts for ~20% of site traffic, winner of Ziff Davis Award for Collaboration
– Ghostwrite compelling press releases to secure thought leadership opportunities for internal executive leaders and SMEs to speak on behalf of organization
* Performance results: 112+ press mentions as a result of research insights, analyst interviews, newsjacking opportunities, and thought leadership bylines, 47 mentions in Q1 (566M+ impressions) and 65 in Q2 (141M+ impressions) — Key publications include CIO Dive, Forbes, AdWeek

– Direct Aberdeen’s creative content & editorial strategy, define major content themes per quarter, oversee production from ideation to execution and delivery
– Define voice/tone of all creative outputs from website and demand gen, to ads and customer videos, to various marketing collateral such as infographics and social posts, etc. to promote compelling stories with consistent themes and messaging
– Develop blog (84+ written) and oversee all published content; implementing SEO best practices and developing CTAs that drive traffic and increase leads
– Manage and edit both on-demand and live webinars; schedule, moderate, record/assemble raw footage and edit to create a final client deliverable, lead content planning and production of animated videos for both internal marketing initiatives as well as client deliverables