As an accomplished Paid Media Strategist, I bring a proven track record of optimizing and managing diverse digital advertising campaigns across various industries. With a wealth of experience spanning multiple roles and responsibilities, I possess a deep understanding of driving results through strategic planning, data-driven insights, and effective collaboration.
My proficiency extends to platform management, including Google Analytics, Google Ads, Bing Ads, Facebook, and LinkedIn. I am certified in Google Ads Display, Google Analytics, and have completed HubSpot Academy’s content, email, and inbound marketing certifications. My toolset also encompasses SEM Rush certifications in SEO fundamentals, PPC fundamentals, keyword research, and backlink management.
Throughout my career, I’ve showcased an unyielding commitment to innovation, collaboration, and staying abreast of industry trends. My accomplishments underscore my ability to deliver measurable results, elevate brand presence, and contribute to overall growth. As a skilled Paid Media Strategist, I remain dedicated to leveraging my expertise to drive impactful campaigns and achieve continued success in the ever-evolving landscape of digital advertising.
▪ Managed medium to large paid search/social campaigns across various industries
▪ Worked alongside my CRO and Account Manger executing strategy for clients & hitting their goals
▪ Managed all client’s budgets and advise on budget changes based on my expertise and campaign performance
▪ Helped determine benchmarking and implement optimizations to hit client goals
▪ Manage and pace Google/Bing/FB/IG paid search/social campaigns and monitor budgets day-to-day
▪ Review current campaigns to determine the best strategy for each client, using data driven insights from multiple sources
▪ Provide thought leadership on paid search best practices, bid management systems, keyword development tools and industry research
▪ Provide leadership on all paid search accounts not directly managed by the Paid Search Manager.
▪ Monitor advertising budgets on a daily basis for 20 PPC accounts
▪ Reduce CPC, minimize cost/conversion, and maximize return on ad spend while making sure to hit our search impr. share goal.
▪ Optimize search terms and keywords bid and creating competition campaigns in order to push our search campaigns to the top of the SERP.
▪ Create and update new campaigns for new accounts or old accounts in order to keep up with the trends of the market.
▪ Approve of social and SEO copy to make sure that it aligns and represents our Mazda brand strategy.
▪ Gather business requirements from business stakeholders and prioritize based on optimizations practices and key business drivers
▪ Work with and manage the agency and vendors to ensure delivery dates and deadlines are met.
▪ Work with interfaces such as XML, UI, API and others as needed, along with helping development of our app
▪ Mange and develop email, social and digital marketing content that is consistent with the brand. Help reach overall growth for our KPI’s.
▪ Manage advertising programs and invoicing for all third-party advertising sites including Angie’s List, Houzz, HomeAdvisor, Yelp and NextDoor
▪ Collaborate on topics for System Pavers blog, manage blog content vendor and post articles on a bi-weekly basis.
▪ Facilitate communication with paid digital media partner to provide/receive updates on existing projects, meeting follow-ups, and more.