Event & Digital Marketer, Business Development & Partnerships

– Analyze data to strategically create and collaborate on multifaceted marketing campaigns including email, social, and influencer marketing to maximize outreach and increase brand awareness and growth
– Increased revenue by 125% in the second year of the role by using targeted pitches, networking to produce leads, and strategic partnerships
– Co-led the go-to-market strategy and execution for the expansion of our second location in Flatiron, NYC which included events, creative photo and video shoots, training of new staff, and overall education on the ethos of the company
– As a direct report to the CEO and COO, responsible for tracking all KPIs, develop and implement strategic plans, build out budgets, and report all financial outcomes of my department
– Focus on creating and fostering relationships with global tastemakers, producing events and partnerships with brands such as Nike, HBO, TAO Group, Soho House, and other Soho House affiliated brands
– Work cross-functionally with PR, Club management, and operations teams to ensure optimal success of all B2C and B2B events and partnerships
– Utilize project management programs and sales tools to keep an organized pipeline, executing all aspects of sales and event execution from start to finish
– Played a pivotal role as a member of the founding team in launching and scaling Remedy Place, contributing to its growth and actively shaping its strategic direction and success

– Managed a team of field specialists to ensure maximal outreach
– Identified key event producers and created opportunities for Vital Proteins to promote products in the West Coast market
– Built partnerships with social media influencers to support go-to-market strategies around upcoming product launches
– Organized and executed production of pop-ups in various areas throughout Southern California