Brand Marketing and Event Coordination Specialist

Successfully built and managed a high-performing team of 10 brand ambassadors from the ground up, in a new and untapped market to amplify brand awareness.
Developed a comprehensive training program for brand ambassadors, enhancing their product knowledge, communication skills, and brand advocacy, resulting in increased customer satisfaction and brand loyalty.
Collaborated with external agencies to strategize and schedule contracted events, ensuring seamless execution and maximum brand visibility in target markets.
Spearheaded in-field guerrilla sampling campaigns, leveraging the enthusiasm and dedication of the brand ambassadors to create buzz and excitement around the brand, effectively introducing it to a receptive audience.

Orchestrated successful participation in industry trade shows, coordinating booth design, materials, and staff to maximize brand exposure and networking opportunities.
Implemented the first in-store sampling program and oversaw execution of more than 20 demos per month nationwide.
Cross-communicated regularly with CEO, CFO, COO and corresponding teams to plan and implement effective marketing activations.
Collaborated for creative team to design and produce marketing collateral, including brochures, product catalogs, and promotional materials, maintaining a high standard of quality and creativity.
Assisted in the expansion of product lines into new markets, coordinating market research and localization efforts to ensure successful market penetration.

Contacted clients with past due accounts to formulate payment plans and discuss restructuring options.
Handled high volume of in-bound calls pertaining to reconciliation of delinquent accounts daily.
Generated and sent invoices to customers on a timely basis.
Negotiated payment plans and settlements with customers to resolve outstanding issues.

Increased Instagram followers and engagement by over 200% in under five months.
Produced engaging content, including, videos, live streams and social media updates, to build brand awareness and foster a loyal customer base.
Maintained brand consistency and integrity across all marketing materials and communications, enforcing brand guidelines and standards.

Boosted performance of individual athletes by devising and facilitating strategic personal training programs for over 20 athletes.
Recruited athletes by communicating with upwards of 30 high school students on a weekly basis