Brand Marketing and Event Coordination Specialist

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English
Available for Hire
Yes
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About me

Results-driven and dynamic Brand Marketing and Event Coordination Specialist with a proven track record of success in establishing and leading high-performing teams of brand ambassadors in new and untapped markets. With a keen eye for market insights and innovative marketing strategies, I excel in creating unforgettable brand experiences through seamless event coordination, ensuring that every brand interaction leaves a lasting impression on the target audience.


Professional area



Education

2015-2019 BA- Creative Writing @ University of Redlands

Emphasis -Business Administration
Graduated Cum Laude
VP Professional Events – Delta Sigma Pi
Scholar Athlete Award – 4 years


Experience

05.2023 - 07.2023 Field Marketing Manager @ Poppi

Successfully built and managed a high-performing team of 10 brand ambassadors from the ground up, in a new and untapped market to amplify brand awareness.
Developed a comprehensive training program for brand ambassadors, enhancing their product knowledge, communication skills, and brand advocacy, resulting in increased customer satisfaction and brand loyalty.
Collaborated with external agencies to strategize and schedule contracted events, ensuring seamless execution and maximum brand visibility in target markets.
Spearheaded in-field guerrilla sampling campaigns, leveraging the enthusiasm and dedication of the brand ambassadors to create buzz and excitement around the brand, effectively introducing it to a receptive audience.

08.2021 - 04.2023 Associate Brand Manager @ Outstanding Foods

Orchestrated successful participation in industry trade shows, coordinating booth design, materials, and staff to maximize brand exposure and networking opportunities.
Implemented the first in-store sampling program and oversaw execution of more than 20 demos per month nationwide.
Cross-communicated regularly with CEO, CFO, COO and corresponding teams to plan and implement effective marketing activations.
Collaborated for creative team to design and produce marketing collateral, including brochures, product catalogs, and promotional materials, maintaining a high standard of quality and creativity.
Assisted in the expansion of product lines into new markets, coordinating market research and localization efforts to ensure successful market penetration.

03.2021 - 07.2021 Accounts Receivable Specialist @ Demand Force

Contacted clients with past due accounts to formulate payment plans and discuss restructuring options.
Handled high volume of in-bound calls pertaining to reconciliation of delinquent accounts daily.
Generated and sent invoices to customers on a timely basis.
Negotiated payment plans and settlements with customers to resolve outstanding issues.

01.2020 - 06.2020 Social Media Manager @ La Volata Pizzeria

Increased Instagram followers and engagement by over 200% in under five months.
Produced engaging content, including, videos, live streams and social media updates, to build brand awareness and foster a loyal customer base.
Maintained brand consistency and integrity across all marketing materials and communications, enforcing brand guidelines and standards.

08.2019 - 05.2020 Assistant Cross Country Coach @ University of Redlands

Boosted performance of individual athletes by devising and facilitating strategic personal training programs for over 20 athletes.
Recruited athletes by communicating with upwards of 30 high school students on a weekly basis


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