I am an organically grown Marketing & Brand Strategist with over 5 years of experience in Advertising and Brand Management. Highly enthusiastic about brand development and consumer marketing with a track record of working on big advertising accounts and brands. An expert in Digital Marketing and content development with competencies in utilizing various digital tools for brand growth. Above all, a dynamic talent seeking to constantly add value to businesses and clients.
• Managed communication and content development across digital platforms.
• Analysed data from sales to aid the development of strategies for business growth and expansion.
• Developed marketing strategies and action plans and also managed the execution processes.
• Provided advisory services to business partners on promotional activities to boost sales at their outlets.
• Coordinated and managed above-the-line and below-the-line marketing activities developed in-house.
• Liaised with creative and media agencies in executing campaigns and outsourced marketing task
• Identified marketing opportunities and channels for consumer engagement as well as brand visibility
• Planned and managed the implementation of marketing strategies in-house.
• Managed all marketing-related vendors and suppliers
• Interfaced with Client to discuss business requirements, define project standards, goals, budgets, and set deadlines.
• Developed proactive business and marketing proposals for existing and prospective clients.
• Conducted qualitative research on key markets, industry sectors, competitors, and market trends and used data gathered in devising strategies and plans that enhanced clients' business.
• Constantly provided advisory services to clients on means to improve their business.
• Devised advertising strategy, communication plan and managed the execution process.
• Worked closely with other departments in the agency to ensure tasks are being achieved and more significantly that they align with the client goals.
• Developed creative briefs, and decided on the campaign message and tone method of delivery.
• Managed campaign projects and reviewed the effectiveness of each advertising campaign
M.Sc. Marketing
B.Sc. Mass Communication
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