I am an organically grown Marketing & Brand Strategist with over 5 years of experience in Advertising and Brand Management. Highly enthusiastic about brand development and consumer marketing with a track record of working on big advertising accounts and brands. An expert in Digital Marketing and content development with competencies in utilizing various digital tools for brand growth. Above all, a dynamic talent seeking to constantly add value to businesses and clients.
β’ Managed communication and content development across digital platforms.
β’ Analysed data from sales to aid the development of strategies for business growth and expansion.
β’ Developed marketing strategies and action plans and also managed the execution processes.
β’ Provided advisory services to business partners on promotional activities to boost sales at their outlets.
β’ Coordinated and managed above-the-line and below-the-line marketing activities developed in-house.
β’ Liaised with creative and media agencies in executing campaigns and outsourced marketing task
β’ Identified marketing opportunities and channels for consumer engagement as well as brand visibility
β’ Planned and managed the implementation of marketing strategies in-house.
β’ Managed all marketing-related vendors and suppliers
β’ Interfaced with Client to discuss business requirements, define project standards, goals, budgets, and set deadlines.
β’ Developed proactive business and marketing proposals for existing and prospective clients.
β’ Conducted qualitative research on key markets, industry sectors, competitors, and market trends and used data gathered in devising strategies and plans that enhanced clients’ business.
β’ Constantly provided advisory services to clients on means to improve their business.
β’ Devised advertising strategy, communication plan and managed the execution process.
β’ Worked closely with other departments in the agency to ensure tasks are being achieved and more significantly that they align with the client goals.
β’ Developed creative briefs, and decided on the campaign message and tone method of delivery.
β’ Managed campaign projects and reviewed the effectiveness of each advertising campaign
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