Hi there!
My name is Olivia, and I am currently a Global Manager of Paid Digital Growth based out of Boston. This role focuses on all aspects of campaign strategy, forecasting, and reporting across all regions globally.
I have successfully managed external agencies and executed paid digital campaigns, resulting in increased brand awareness, higher quality leads, and improved conversion rates. By creating and implementing demand generation campaigns, optimizing lead volume and quality, and developing nurture programs, I have effectively contributed to the overall growth of the company. My experience in reviewing marketing analytics and utilizing contact management systems, CRM, and marketing automation platforms has allowed me to make data-driven decisions and achieve measurable outcomes.
Major: Communication
Minor: Film
Manage external agency & paid digital campaign execution for all Mendix teams globally (NA, EMEA, APAC)
Create quarterly media plans & analysis for Marketing Leadership and Stakeholders
Develop monthly media forecast and reporting
Place and monitor media buys across all channels
Copywriting and asset development
Make regular optimizations & develop client-facing reports
Clients: Amnesty International, Physicians for Human Rights, Service Workers International Union, Sesame Workshop, Union of Concerned Scientists, World Wildlife Fund
Oversee digital campaign planning, execution, optimization, and reporting
Manage workload and professional development of Assistant Media Planners
Create and present client-ready strategy and analysis decks
Work as a central account manager for all digital channels
Client: Cisco Systems (US, Canada, Global)
Assist Media Planner in digital campaign planning, execution, optimization, and reporting
Create and present client-ready strategy and analysis decks
Work as a central account manager for all digital channels
Client: Cisco Systems (US, Canada, Global)
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