Seasoned, highly accomplished Senior Events Manager recognized for years of broad-based event planning, conference management, branding, marketing communications, sales, and marketing experience.
▪ Proven record of championing business growth and maintaining organizational excellence by initiating, innovating, operating, and executing all events such as large-scale tradeshows, incentive groups, conferences, and special corporate events regardless of size from conception to ROI.
▪ An influential leader and effective communicator with remarkable interpersonal skills and the ability to cultivate strategic partnerships with all stakeholders across any organizational levels to expand business connections and achieve top-line KPIs.
▪ Highly skilled in navigating complex contract negotiations with tact and persuasion to secure profitable terms as well as managing the full events lifecycle from creating critical paths to tandem actions, metrics, workflows, budgets, and final delivery.
• Mobilize a team of 6 direct reports, numerous vendors, and other stakeholders to execute 6 events annually with a $14M budget.
• Confer with the Vice President of Events and cross-functional Marketing leaders to establish locations, timelines, formats, & venues.
• Oversee site selection, including traveling to search, compare, & negotiate contracts to maximize attendance, profitability & ROI.
• Leverage a network of influential speakers, trainers, and presenters across the industry to attract participants and entice attendance.
• Create documents, forms, and tasks for event management including inventory checklists, load-in/out schedules, and logistics plans.
• Direct the event RFP process, ticket sales, vendor contract negotiations, staffing, budget management, and onsite execution.
• Coordinate event promotions and marketing collateral, including email marketing, promotional goods, engagement, and follow up.
Partner with an external production company to ensure all show elements & content are unified to the event theme and brand vision.
• Achieved company goals related to event attendance, execution metrics, KPIS regardless of location – onsite, hybrid, or virtual.
• Notable Events
• Planned and executed MONATions, our annual conference, tradeshow event in 2022 with a $8M budget, attracting more than 20,000 attendees across multiple industries and regions, successfully achieving a 35% increase in ROI.
• Instrumental in driving the full events management lifecycle for all events in 2022 with a $14M budget, serving more than 30,000 attendees which yielded an increase in brand awareness and uniquely positioned Monat Global as an industry leader.
• Facilitated engagements with potential brides to identify unique needs and recommend services to complement their vision.
• Suggested additional products or services to upsell items which resulted in an increase to incremental revenue growth.
• Fulfilled contractual obligations, including communications, schedule creation, and pre- and post-event reporting.
• Oversaw database management, including daily data entry, report management, and maintenance/updates of wedding party records.
• Key Events: Weddings, Ceremonies, Receptions, as well as Tradeshows to promote the company and its service offerings.
Notable Events
• Entrusted as the primary point of contact for high profile or VIP clients , ensuring they receive a seamless experience to foster best-in-class satisfaction and generate future referral business
• Provided top-level leadership over a portfolio of more than 50 key accounts, including sales, marketing, and events management.
• Served as the point of contact for all confirmed groups, ensuring all contract terms were executed flawlessly with up to $5M budgets.
• Optimized workflows between clients, vendors, logistics partners, and internal sales & marketing teams with full P&L responsibility.
• Traveled up to 50% to coordinate and oversee major events on site as well as to conduct site inspections for potential clients.
• Updated marketing and communications efforts to ensure all branding and messaging aligned to the corporate vision.
• Managed end-to-end budgets, financial forecasts, and reconciliations for trade shows, conferences, and other special events.
• Worked closely with senior leadership to prepare event timelines, budget forecasts, and financial tracking tools to maximize ROI.
• Formulated and launched a master document sent to clients and cruise lines to confirm event details and outline pending action items.
• Liaised between internal teams and external clients for contracted events Pre-Sail and served as an onsite resource for events.
• Conducted after-Sail client relationship management initiatives, including post event surveys, billing, and reconciliations.
• Directed air analysis, ground transportation, shipboard amenities/services, gift sourcing, special requests, and other event features.
• Played a pivotal role in planning and executing events, including top account clubs, sales seminars, and corporate meetings.
• Served as business solutions liaison between sales (domestic and international), marketing, training, revenue management and PR.
• Facilitated presentations for sales meetings both live and taped, seminars, workshops, symposiums, inaugural sailings, and more.
• Managed development/communication of budgets for sales, marketing, revenue management and PR.
• Championed participation in national trade shows, road shows and top producers’ annual conferences.
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
