Events

• Mobilize a team of 6 direct reports, numerous vendors, and other stakeholders to execute 6 events annually with a $14M budget.
• Confer with the Vice President of Events and cross-functional Marketing leaders to establish locations, timelines, formats, & venues.
• Oversee site selection, including traveling to search, compare, & negotiate contracts to maximize attendance, profitability & ROI.
• Leverage a network of influential speakers, trainers, and presenters across the industry to attract participants and entice attendance.
• Create documents, forms, and tasks for event management including inventory checklists, load-in/out schedules, and logistics plans.
• Direct the event RFP process, ticket sales, vendor contract negotiations, staffing, budget management, and onsite execution.
• Coordinate event promotions and marketing collateral, including email marketing, promotional goods, engagement, and follow up.
Partner with an external production company to ensure all show elements & content are unified to the event theme and brand vision.
• Achieved company goals related to event attendance, execution metrics, KPIS regardless of location – onsite, hybrid, or virtual.
• Notable Events
• Planned and executed MONATions, our annual conference, tradeshow event in 2022 with a $8M budget, attracting more than 20,000 attendees across multiple industries and regions, successfully achieving a 35% increase in ROI.
• Instrumental in driving the full events management lifecycle for all events in 2022 with a $14M budget, serving more than 30,000 attendees which yielded an increase in brand awareness and uniquely positioned Monat Global as an industry leader.

• Facilitated engagements with potential brides to identify unique needs and recommend services to complement their vision.
• Suggested additional products or services to upsell items which resulted in an increase to incremental revenue growth.
• Fulfilled contractual obligations, including communications, schedule creation, and pre- and post-event reporting.
• Oversaw database management, including daily data entry, report management, and maintenance/updates of wedding party records.
• Key Events: Weddings, Ceremonies, Receptions, as well as Tradeshows to promote the company and its service offerings.

Notable Events
• Entrusted as the primary point of contact for high profile or VIP clients , ensuring they receive a seamless experience to foster best-in-class satisfaction and generate future referral business

• Provided top-level leadership over a portfolio of more than 50 key accounts, including sales, marketing, and events management.
• Served as the point of contact for all confirmed groups, ensuring all contract terms were executed flawlessly with up to $5M budgets.
• Optimized workflows between clients, vendors, logistics partners, and internal sales & marketing teams with full P&L responsibility.
• Traveled up to 50% to coordinate and oversee major events on site as well as to conduct site inspections for potential clients.
• Updated marketing and communications efforts to ensure all branding and messaging aligned to the corporate vision.
• Managed end-to-end budgets, financial forecasts, and reconciliations for trade shows, conferences, and other special events.

• Worked closely with senior leadership to prepare event timelines, budget forecasts, and financial tracking tools to maximize ROI.
• Formulated and launched a master document sent to clients and cruise lines to confirm event details and outline pending action items.
• Liaised between internal teams and external clients for contracted events Pre-Sail and served as an onsite resource for events.
• Conducted after-Sail client relationship management initiatives, including post event surveys, billing, and reconciliations.
• Directed air analysis, ground transportation, shipboard amenities/services, gift sourcing, special requests, and other event features.

• Played a pivotal role in planning and executing events, including top account clubs, sales seminars, and corporate meetings.
• Served as business solutions liaison between sales (domestic and international), marketing, training, revenue management and PR.
• Facilitated presentations for sales meetings both live and taped, seminars, workshops, symposiums, inaugural sailings, and more.
• Managed development/communication of budgets for sales, marketing, revenue management and PR.
• Championed participation in national trade shows, road shows and top producers’ annual conferences.