I am a results-driven marketing operations leader with over a decade of experience building and optimizing intelligent, automated lifecycle marketing systems for high-growth organizations. I am an expert in designing seamless lead data flows from acquisition through sales handoff, leveraging advanced automation, data enrichment, and multi-inbox infrastructure to deliver faster, smarter sales cycles. I am adept at collaborating with regional marketing, sales, and growth teams to drive performance, personalization, and measurable impact across multiple regions. I have been recognized for my autonomy, technical fluency, and a passion for creating scalable, high-impact marketing architectures. My skills include lifecycle marketing, automation, and funnel management, where I take end-to-end ownership of multi-channel campaigns for both B2C and B2B audiences. I have extensive experience with over 10 platforms, including Salesforce Marketing Cloud, HubSpot, and Mailchimp, and I am fluent in English and Portuguese, having worked in multicultural and international teams.
Designed and operated scalable, automated outreach and lifecycle marketing systems for clients with databases exceeding 10 million contacts and over 60 million monthly sends.
Oversaw CRM and lifecycle marketing operations, optimizing lead routing, segmentation, and campaign automation as the primary revenue driver.
Taught Ecommerce and Digital Marketing courses and designed training programs on CRM, email marketing, and affiliate strategies.
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