Senior Marketing Specialist

- Manage the comprehensive online presence of Luxer One, overseeing all aspects of our brand's digital footprint
- Lead social media strategy, curating engaging content and fostering meaningful connections with the audience including maintaining an A+ rating on BBB
- Educate and engage current customers on product updates and features to enhance user satisfaction and retention
- Initiated and took a leadership role in creating Luxer One's brand mascot, aligning it with our brand identity
- Function as a video producer, director, casting director, and screenwriter, creating over 35 captivating Youtube videos to promote our products and services, growing our youtube subscriber count by 85%
- Manage influencer marketing efforts, identifying and collaborating with talent, negotiating contracts, and ensuring deliverables are met.

- Doubled the brand’s instagram following from 10k to ~20k in two months.
- Grew the reach of the brand monthly from ~30k views/post to over 100k views/post.
- Diversified content strategy by adding new channels including Youtube Shorts.
- Defined the new brand strategy resulting in a complete brand-redesign and building a new website to create a more cohesive and succinct user experience

- Brought to life the voice of the Davies Imaging brand by strategizing content to create a brand story that would resonate with our target audience.
- Lead all overseas editor work on time & on budget including creating detailed instructions, communicating clear asks & guidelines across languages.
- Successfully completed high-end photo composites worth up to $10,000 weekly for clients utilizing a keen sense for quality and expert knowhow of Adobe Suite.
- Owned the social media content strategy and implementation processes across all social platforms including growing Davies Pinterest following from 0 to 20,000 monthly viewers in 3 months.

- Defined the new Strom Living brand strategy via market research, B2C & B2B market testing resulting in deployment of a new name, graphics, & market presence.
- Managed & created content across all social media platforms including Facebook, Instagram, Pinterest, Google Ads, Facebook Ads, etc.
- Designed & implemented new product packaging, product designs, print & digital manuals, and other materials for both customer & business partner facing assets.
- Saw an opportunity to modernize the time-tracking system & took the initiative to own the transition and on-boarding process for all employees.

- Conducted demographics research to sharpen targeted marketing through multiple digital & print avenues.
- In charge of digital promotion & print marketing materials for humanities events.
- Grew the online presence from ~200 followers to ~4,000 equating to more than half of the UC Merced student population. This resulted in engaging more than half of the student body in humanities’ events.