Digital Advertising Account Manager

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English
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About me

My name is Kanika Donaldson, and I am a seasoned Advertising Account Manager with over 17 years of experience. In my current role as an Advertising Account Manager at Brkthru, I am focused on building and maintaining customer relationships, managing key accounts with precision and accuracy, as well as, coordinating internal and external communications to ensure the smooth transfer of information. In addition, I am highly focused on assisting my team in constructing strategic campaigns for our clients to guarantee we meet all client goals and expectations, while also meeting internal revenue goals. The professional experience I’ve gained during my time here has helped me to expand my tactic and DSP knowledge and strengthen my strategy and planning skills, while improving my overall understanding and knowledge of the digital advertising space.


Professional area



Education

2013 - 2017 Business Administration @ Georgia State University

Experience

2021 - Present Advertising Account Manager @ Brkthru

• Establish trusting relationships with partners and clients
• Work with internal and external partners to identify client needs and suggest appropriate products/services including educating clients on all advertising verticals (i.e. Social, SEM, Display, DOOH, Video, Native, Mobile etc.).
• Provide plans/strategies/copy for social marketing campaigns
• Manage opportunity pipeline against Sales objectives/metrics to exceed monthly, quarterly, and annual targets
• Work with Partners to present our company to potential clients and assist them in closing deals
• Customize product solutions to increase customer satisfaction, including all verticals (social, SEM, display, DOH,
• Responsible for all client communications and the efficient completion of client deliverables on key accounts.
• Facilitate client approvals on advertising, media buys, change orders and invoices as well as managing overall campaign costs and payment collections when necessary.
• Enable accurate and regular two-way communication between the client and agency to ensure project success and manage client expectations.
• Work closely with each department within the agency to ensure timely and accurate delivery of campaigns and projects for the client.
• Develop and maintain a deep understanding of agency capabilities and services and effectively communicated all offerings to clients or prospects.
• Report to the Manager of Account Services and provide regular reporting and feedback on all account activity and progress.
• Conduct ongoing research/reporting and analysis to educate and assist clients with marketing strategies and new opportunities.
• Present creative work and campaign details to clients for consideration and approval

2021 - 2021 Advertising Account Manager @ Qiigo

• Served as the lead point of contact for all customer account management matters
• Built and maintain strong, long-lasting client relationships
• Developed trusted advisor relationships with key accounts, customer stakeholders and executive sponsors
• Ensured the timely and successful delivery of our solutions according to customer needs and objectives
• Clearly communicated the progress of monthly/quarterly initiatives to internal and external stakeholders
• Developed new business with existing clients and/or identify areas of improvement to meet sales quotas
• Forecast and tracked key account metrics (e.g. quarterly sales results and annual forecasts)
• Prepared reports on account status
• Collaborated with sales team to identify and grow opportunities within territory
• Assisted with challenging client requests and issue escalations as needed

2019 - 2021 Advertising Operations Manager @ Healthgrades

• Managed the QA, launch and optimization of display media campaigns
• Handled programmatic media buying for Audience Extension products
• Secured and tested campaign creative
• Scheduled ads in software
• Verified all creative assets were functioning properly and reporting correctly on internal and third-party ad servers
• Monitored campaign performance for both delivery and measurement
• Suggested and implemented campaign optimizations post sale
• Coordinated with third-party ad servers, rich media vendors, clients and internal partners on all elements related to creative specifications, submissions, and ad trafficking
• Assisted in running the QA, maintenance and optimization of third-party ad networks and exchange campaigns
• Assisted in reviewing, testing, and certifying ad server technology vendors to ensure compliance with company ad policy guidelines
• Delivered display ad performance reports to sales team
• Provided analysis, insights, and recommendations to optimize the performance of display media campaigns
• Managed the display reporting process to finalize campaign delivery and reconcile reporting discrepancy
• Coordinated with internal partners to finalize billing and ensure invoices were delivered and paid in a timely manner

2010 - 2019 Principal Advertising Account Manager @ Goodway Group

• Own campaign execution from start to finish
• Implement placement and monitor pixels and troubleshoot
• Secure creative assets and QA to spec
• Traffic creative from setup through publisher distribution
• Manage creative development process on applicable campaigns
• Maintain ongoing communication with clients and/or Account Manager
• Troubleshoot campaign setup and/or execution issues as they arise (reporting, creative and/or pixels) and escalate to Tech, Help Desk or Supervisor to proactively resolve issues
• Direct attention to campaign performance, pacing and updates relevant to all campaigns and update Account Manager accordingly
• Produce monthly client reporting, including insights where applicable
• Monitor campaigns to verify all areas of campaigns are live and delivering as planned with no issues
• Ensure all client billing information is correct and current, coordinating with Media and Finance departments to ensure proper billing.
• Complete internal assignments – consisting of, but not limited to, quarterly updates of internal documentation, projects and assigned trainings – by specified deadlines


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