Creative and innovative graphic designer and marketing professional with expertise in creating visuals that are consistent across all channels. Keen ability to produce content that increases customer reach and maximizes advertising spend. Adept at using colors, fonts and imagery to create visual content. Experienced with creating guidelines for how content will be used throughout the organization across all mediums.
• Provide overall creative direction on graphics and visuals to support academic competitions
• Create and distribute all marketing materials for academic competitions to 150 high schools throughout Chicago.
• Create campaign deliverable to be shared across social media, email, and print at sponsored events.
• Utilize creative design elements that are aesthetically pleasing and encourage participation
• Produce guidelines to ensure content is used appropriately at each school and institution
• Lead creative discussions with the artist to ensure the vision is clearly understood and can be expressed graphically to align with the meaning and messaging for the album
• Ensure graphics are consistent and used appropriately across all forms of advertising including print, social media and television
• Collaborate with marketing team to develop promotional strategies and effective messaging to increase exposure
• Recognized by Billboard 100 for creating relevant and memorable content