Motivated digital marketing strategist focused on leveraging media and analytics to further organizational growth. Thought leader eager to be a part of an innovative community. Team-focused marketer with an array of tactics to drive growth within consumer and commercial segments. Paid media, content strategy, and digital campaign subject matter expert.
Develop and lead lower funnel paid media content strategy across commercial, consumer, small business, and gaming segments. Direct and brief agency production team and internal design team and liaise with key stakeholders to develop clear and engaging content consistent with brand image to address business goals and end-user needs. Analyze content market and performance data to identify trends and anticipate consumer needs. Create, adjust, and manage editorial calendar. Work with cross-functional teams to establish and articulate key messages. Enhance creative assets as necessary to support go-to-market. Ensure that creative content meets compliance needs for co-marketing funding.
• Led implementation of new personalized creative and web experience which achieved 39% lift in clickthrough rate and 72% lift in revenue for exposed audience.
• Achieved 95% lift in clickthrough rate and 73% revenue efficiency gain year-over-year from creative campaigns.
• Successfully led the project of tripling the number of creative campaigns for North America region year.
Developed upper funnel paid media strategy utilizing a mix of programmatic display, social media, video, content syndication, streaming audio, streaming TV, and podcasts for consumer segments. Collaborated with B2C and B2B marketing managers to ensure alignment in marketing, product, and sales activities. Guided an agency team in developing media strategies, identifying optimal media mix, and evaluating media plans, including overall media budget. Managed paid media budgets to ensure optimal buying and accurate implementation of co-marketing funds. Monitored programs to optimize performance and develop insights on best practice. Evaluated the effectiveness of digital media strategy and plans against goals to drive significant growth in awareness, customer engagement, and loyalty.
• Managed over $6,000,000 in annual ad spend.
• Achieved a +7-point lift in brand awareness and +5-point lift in brand consideration from media execution.
• Led project to develop executive KPI dashboard to synergize business objectives across North America region.
Developed customized paid search engine marketing strategies for high-profile e-commerce and lead generation clients. Analyzed cross-channel performance trends and opportunities for optimization. Fostered long term client relationships with the goal of preventing churn and growing contract value. Supervised a team of analysts to implement strategic priorities while ensuring KPIs are met on all shared accounts. Created external marketing content in the form of podcasts.
• Consistently managed over $1,000,000 in monthly ad spend.
• Acquired 100% 15 client retention rate.
Investigated trade discrepancies and currency value to mitigate risk for portfolio of high-profile international clients.