Hire a Remote Data Science Analyst from United States

About me

I am a Data Science Analyst. Combining my data analytics skills and my marketing experience, I am creative with data mining efforts to develop new process’, improve customer experiences, and synthesize data-driven stories.

Professional area

Marketing

Skills

Brand Strategy Data Analytics Database Management Google Analytics Machine Learning Marketing Analytics Marketing Strategy Microsoft Excel MS Power BI Pivot Table Python Regression SQL Statistics

Education

2019 Political Science and Theory @ University of California, Los Angeles
2019 Data Science Immersive Program @ General Assembly

Experience

07/2023 - Present Marketing Data Analyst, Consumer Data @ Mars Wrigley Group: – Collaborate with data scientists to strategize audience segmentation with 1st party data and 3rd party data using Python and Azure
– Build an insights repository of historical campaigns using PowerBI – write case studies, and update best practices based on results – standaridze SQL quieres in Treasure Data to optimzie time spent on reporting and KPI tracking.
– Act as the 1PD advisor in creating attribution models that factor in a multi-device, multi-step consumer journey, with multiple engagement points contributing to conversion
– Support knowledge of statistics (Hypothesis testing, regression analysis, causality analysis)
08/2020 - 06/2023 Sr. Data Strategist @ Ayzenberg Group: – Develop strategy for targeting metrics, reporting structures and dashboards to help measure & improve operational performance
– Build custom measurement plans, optimize tagging structures, and lead reporting analytics
– Use Python to build scripts for cleaning data, data visualization, and building web scrapers using BeautifulSoup and Selenium
– Perform strategy research on RFPs using analysis tools (RivalIQ, Helixa, Netbase, GWI) and perform competitive analysis using consumer segmentation and social listening monitors.
– Optimize dashboard based on analysis needs and data visualization (Sprinklr, Datorama, PowerBI, SQL)
02/2020 - 08/2020 Data Aanalyst @ Canvas Worldwide: – Streamlined optimal workflows and excel automation into reports on Power BI dashboard
– Worked collaboratively with internal & external stakeholders (client and creative agency) to plan and produce analytics deliverables
– Performed in-depth analysis of Ad-Hoc reports using Python and Jupyter Notebooks
– Use marketing research from partners (PlaceIQ, 4C, programmatic teams) to develop insights on strategy
– Identified digital trends of strategy across platforms including: FB/IG, Twitter, YouTube, Snapchat, SearchAds360, Amobee
08/2018 - 05/2019 SEO Associate @ Matador Solutions: – Analyzed client-audience interaction and consumer behavior through Google Analytics
Measured SEO strength with MozPro, ahrefs, Spyfu dashboard and optimized accordingly (Domain/Page Authority, Backlinks)
– Optimized and designed WordPress sites for best SEO practices using JavaScript & PHP
– Ran client rankings, created reports, wrote content, and completed necessary research for clients
– SEO Performance Reports included: Anniversary reports, Content Expansion, Backlink Competitor Reports, Competitor Analysis, Based on Rankings, Directory Submission, Existing Content Audits, Comparative Analysis

Hire me