Data Science Analyst

- Collaborate with data scientists to strategize audience segmentation with 1st party data and 3rd party data using Python and Azure
- Build an insights repository of historical campaigns using PowerBI - write case studies, and update best practices based on results - standaridze SQL quieres in Treasure Data to optimzie time spent on reporting and KPI tracking.
- Act as the 1PD advisor in creating attribution models that factor in a multi-device, multi-step consumer journey, with multiple engagement points contributing to conversion
- Support knowledge of statistics (Hypothesis testing, regression analysis, causality analysis)

- Develop strategy for targeting metrics, reporting structures and dashboards to help measure & improve operational performance
- Build custom measurement plans, optimize tagging structures, and lead reporting analytics
- Use Python to build scripts for cleaning data, data visualization, and building web scrapers using BeautifulSoup and Selenium
- Perform strategy research on RFPs using analysis tools (RivalIQ, Helixa, Netbase, GWI) and perform competitive analysis using consumer segmentation and social listening monitors.
- Optimize dashboard based on analysis needs and data visualization (Sprinklr, Datorama, PowerBI, SQL)

- Streamlined optimal workflows and excel automation into reports on Power BI dashboard
- Worked collaboratively with internal & external stakeholders (client and creative agency) to plan and produce analytics deliverables
- Performed in-depth analysis of Ad-Hoc reports using Python and Jupyter Notebooks
- Use marketing research from partners (PlaceIQ, 4C, programmatic teams) to develop insights on strategy
- Identified digital trends of strategy across platforms including: FB/IG, Twitter, YouTube, Snapchat, SearchAds360, Amobee

- Analyzed client-audience interaction and consumer behavior through Google Analytics
Measured SEO strength with MozPro, ahrefs, Spyfu dashboard and optimized accordingly (Domain/Page Authority, Backlinks)
- Optimized and designed WordPress sites for best SEO practices using JavaScript & PHP
- Ran client rankings, created reports, wrote content, and completed necessary research for clients
- SEO Performance Reports included: Anniversary reports, Content Expansion, Backlink Competitor Reports, Competitor Analysis, Based on Rankings, Directory Submission, Existing Content Audits, Comparative Analysis