Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management. Excels in creation and execution of omni-channel marketing plans, optimizing customer engagement, data-driven decision-making, and delivering measurable return on investment.
Developed and managed omni-channel marketing engagement plan for digital programs and live events, executing strategies to deliver, track, and optimize campaign performance.
• Led marketing strategy for high growth $15M+ business unit, driving customer engagement through lifecycle marketing campaigns, data-driven decision making, and curated digital experiences
• Spearheaded impactful program overhaul through rapid implementation of strategic marketing tactics resulting in 120% increase in program performance in first 60 days
• Transformed customer engagement through marketing automation resulting in 65% reduction in underperforming workstreams
• Promoted marketing programs, activities, and campaigns across email, on-site, SMS, SEM, partnerships, and social media
• Managed program marketing budgets, marketing automation, landing page creation, campaign list development, and program performance reporting
Led on-site content marketing strategy and execution inclusive of email, website copy, on site merchandising, new product launches and refreshes for 12 of Amazon’s private label brands across multiple sectors.
• Managed product-specific on-site marketing content inclusive of images, copy, enhanced brand content, keyword optimization and coupons for 300+ new product launches and 450+ product refreshes across 12 brands
• Established new process for creating best in class detail pages resulting in streamlined areas of ownership, reduction in last minute churn and 43% time savings for team
• Produced marketing emails inclusive of creative, customer targeting and promotion creation across multiple brands driving $1.2M+ in revenue and 192% average ROI
• Led keyword audit and optimization for 2,000+ products delivering an average 12% increase in search performance and 18% increase in purchase rate
• Collaborated with marketing, product, supply chain, and creative teams to execute on-site event marketing for Holiday, New Year New You and Prime Day events that drove 70M+ impressions and $1.4M+ in revenue
• Managed amazon.com homepage hero slot campaign calendar including creative, copy localization, programming, and reporting
Drove customer engagement within Microsoft Rewards across email, web, and app to build Microsoft fans and increase brand loyalty.
• Collaborated cross-functionally with marketing, engineering and creative agencies on new feature launches resulting in 86% engagement lift across US and international markets
• Partnered with creative agencies to execute weekly US lifecycle email communications
• Wrote, edited and programmed member engagement content across digital platforms including email, web and app offers
• Partnered with local market leads to support localization efforts required for member international member engagement content
• Developed and implemented go-to-market plan for US and international sweepstakes and experiences across vendor, editorial, legal, and engineering
• Analyzed performance of sweepstakes and member engagement activities and presented key findings and optimization recommendations
Created and implemented marketing and branding strategies including content creation, branded merchandise, event planning, and strategic partnerships.
• Managed industrial division, Paint Supply, including marketing strategy, branding, social media, SEO/SEM, content creation, website design, pricing, and operations
• Developed company branding and content strategy to increase sales, grow customer database and increase customer loyalty
• Created and implemented editorial calendar, managed social channels, set KPIs, established best practices and analyzed results across five channels
• Led coordination of four national sales meetings including contract negotiation, $400K+ budget management, event marketing, communications, and on-site execution
• Delivered monthly, quarterly, and annual sales reports to strategic partners, outside sales managers, and senior leadership
• Designed, co-authored and published bi-monthly company newsletter
• Led strategic partnership with Lifetime’s Military Makeover including pre-production calls, branded merchandise, on-site execution and ongoing promotional efforts
• Oversaw the implementation of company re-brand ensuring accuracy and consistency
• Managed confidential projects for President and CEO including business plans, corporate communications, and board meeting presentations
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