Digital Marketing Manager

Rate, USD
Not specified
Work schedule
Full Time, Contract,
Language skills
English
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About me

Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management. Excels in creation and execution of omni-channel marketing plans, optimizing customer engagement, data-driven decision-making, and delivering measurable return on investment.


Professional area



Education

2009-2013 B.S. Business Administration @ California State University, Fresno

Concentration: Marketing


Experience

05/23 Strategic Marketing Manager @ Clinical Education Alliance

Developed and managed omni-channel marketing engagement plan for digital programs and live events, executing strategies to deliver, track, and optimize campaign performance.
• Led marketing strategy for high growth $15M+ business unit, driving customer engagement through lifecycle marketing campaigns, data-driven decision making, and curated digital experiences
• Spearheaded impactful program overhaul through rapid implementation of strategic marketing tactics resulting in 120% increase in program performance in first 60 days
• Transformed customer engagement through marketing automation resulting in 65% reduction in underperforming workstreams
• Promoted marketing programs, activities, and campaigns across email, on-site, SMS, SEM, partnerships, and social media
• Managed program marketing budgets, marketing automation, landing page creation, campaign list development, and program performance reporting

04/20-01/23 Digital Content Marketing Manager @ Amazon.com

Led on-site content marketing strategy and execution inclusive of email, website copy, on site merchandising, new product launches and refreshes for 12 of Amazon’s private label brands across multiple sectors.
• Managed product-specific on-site marketing content inclusive of images, copy, enhanced brand content, keyword optimization and coupons for 300+ new product launches and 450+ product refreshes across 12 brands
• Established new process for creating best in class detail pages resulting in streamlined areas of ownership, reduction in last minute churn and 43% time savings for team
• Produced marketing emails inclusive of creative, customer targeting and promotion creation across multiple brands driving $1.2M+ in revenue and 192% average ROI
• Led keyword audit and optimization for 2,000+ products delivering an average 12% increase in search performance and 18% increase in purchase rate
• Collaborated with marketing, product, supply chain, and creative teams to execute on-site event marketing for Holiday, New Year New You and Prime Day events that drove 70M+ impressions and $1.4M+ in revenue
• Managed amazon.com homepage hero slot campaign calendar including creative, copy localization, programming, and reporting

04/18-04/20 Senior Marketing Coordinator @ Microsoft via Denny Mountain Media

Drove customer engagement within Microsoft Rewards across email, web, and app to build Microsoft fans and increase brand loyalty.
• Collaborated cross-functionally with marketing, engineering and creative agencies on new feature launches resulting in 86% engagement lift across US and international markets
• Partnered with creative agencies to execute weekly US lifecycle email communications
• Wrote, edited and programmed member engagement content across digital platforms including email, web and app offers
• Partnered with local market leads to support localization efforts required for member international member engagement content
• Developed and implemented go-to-market plan for US and international sweepstakes and experiences across vendor, editorial, legal, and engineering
• Analyzed performance of sweepstakes and member engagement activities and presented key findings and optimization recommendations

09/13-04/18 Marketing Manager | Sr. Exec. Assist. to President & CEO @ Paint Sundries Solutions, Inc.

Created and implemented marketing and branding strategies including content creation, branded merchandise, event planning, and strategic partnerships.
• Managed industrial division, Paint Supply, including marketing strategy, branding, social media, SEO/SEM, content creation, website design, pricing, and operations
• Developed company branding and content strategy to increase sales, grow customer database and increase customer loyalty
• Created and implemented editorial calendar, managed social channels, set KPIs, established best practices and analyzed results across five channels
• Led coordination of four national sales meetings including contract negotiation, $400K+ budget management, event marketing, communications, and on-site execution
• Delivered monthly, quarterly, and annual sales reports to strategic partners, outside sales managers, and senior leadership
• Designed, co-authored and published bi-monthly company newsletter
• Led strategic partnership with Lifetime’s Military Makeover including pre-production calls, branded merchandise, on-site execution and ongoing promotional efforts
• Oversaw the implementation of company re-brand ensuring accuracy and consistency
• Managed confidential projects for President and CEO including business plans, corporate communications, and board meeting presentations


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