I believe that good design changes how we interact with the world. Design helps make information more understandable, relatable, or even exhilarating. I work to make lives better through harnessing the power of good design: I’m at my best when I refine and execute the design strategy of organizations with a vision for impact and change.
Maxar recently went private and the new owners restructured, splitting the company into two and eliminating the entire marketing/design department. I led the corporate vertical of the design team, directly managing one designer while conceptualizing and executing campaigns and communications materials including but not limited to tradeshow booths, internal team marks, swag, digital and print ads, banners, brochures, and corporate events. I built the strategy and execution of the Maxar store 2.0 (swag) as well as a global print solution to serve 4000+ employees.
Provide strategic and operational management for creative design, marketing, and production of print and electronic publications produced by the museums, including coordination of resources, project management, workflow, and review process and approvals management. Directly hired and manage a design team of four; and continued duties from previous role of Creative Services Manager.
Collaboratively set creative direction for the Museum. Directly hired and managed a design team of two; lead the marketing and creative team in developing and producing collateral including but not limited to institutional materials; advertising campaigns; exhibition promotion and guides; education materials; exhibition labels, banners and other display materials; brochures, rack cards and other marketing pieces; culinary offerings, retail products, development and membership materials; building and grounds wayfinding; and graphic design consultation for interactive expressions including the museum’s website and in-gallery kiosks and displays, and product development.
Modified the curriculum and taught a semester of Intro to Type to a sophomore class while maintaining a full workload at Crystal Bridges and the Momentary.
Conceptualized, executed and produced campaigns and multifaceted communications materials that adhered to the brand standards of the organization and the creative direction set by Creative Services Manager and Director of Marketing.
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