Creative & Brand Strategist
- Location
- United States
- Rate, USD
- Not specified
- Work schedule
- Full Time,
- Language skills
- English
- Available for Hire
- Yes
About me
Hi, I’m Ken! With 7+ years diving deep into the realms of Graphic Design, Brand Strategy, and Creative Direction, innovation isn’t just a buzzword for me—it’s my playground. I thrive on taking the bland and predictable and turning them into something fresh and eye-catching. Whether it’s crafting a brand’s identity from scratch or pumping new life into existing marketing strategies, I’m all about that unique spin that makes people stop and think. I love playing with digital marketing tools to not just keep up with the trends but to stay ahead, and create trends of our own. I’m a big believer in teamwork—when creative minds come together, that’s when the magic happens. My knack for detail coupled with a relentless pursuit for excellence means I’m all about delivering not just results, but experiences that stick. I get a kick out of every aspect of a project, from brainstorming sessions that feel like a creative rollercoaster, to that final unveiling where we get to wow our audience and leave them wanting more. I’m on the lookout for new adventures in the creative world, so whether you’re a brand ready to shake things up or a team looking to color outside the conventional lines, I’m your guy. Let’s connect and create something unforgettable!
Professional area
Skills
Adobe IllustratorAdobe InDesignAdobe PhotoshopAI - Artificial intelligenceBrand IdentityBrand StrategyBrandingCampaign ManagementCanvaClient RelationsClient SupportContent MarketingContent StrategyCreative ThinkingCreative WritingCreativityDesignDigital MarketingEmail MarketingFigmaGoogle AdsGoogle AnalyticsMarketingMarketing StrategyProject ManagementSocial Media MarketingSquarespaceUI/UXWeb DesignZendesk
Education
- 8/2017 - 5/2021 Bachelor of Science in Business, Marketing @ University of Arkansas
Experience
- 12/2021 - Present Marketing Advisor @ Compass
– Developed marketing campaigns to increase brand awareness and customer acquisition
– Provided strategic direction to the design team, ensuring quality and consistency in all deliverables, including assets, logos, and more
– Designed multiple agent and team brand systems, logos, social templates, print assets, and advertisements
– Analyzed marketing data to identify trends and develop insights that informed future marketing decisions
– Developed and implemented a comprehensive marketing plan that increased brand awareness by 216.3%
– Collaborated with PR and sales teams to improve content marketing and cross-promotional initiatives- 1/2017 - Present Brand Designer | Creative Director | Marketing Strategist @ Freelance
– Led a team of graphic designers to ensure quality and consistency across all deliverables, including promotional content for real estate teams, resulting in a 110% increase in online followers.
– Designed comprehensive brand identity systems, including logos, websites, and social media assets, that increased brand recognition and aligned with clients’ unique brand messages.
– Created logos, branding kits, creative assets, and more, selecting color palettes, typefaces, website design, and overall brand messaging.
– Established and maintained a content library to efficiently store and organize content assets.
– Collaborated with various teams to align design and marketing strategies, ensuring a cohesive and impactful brand presence.- 3/2020 - 6/2021 Marketing Director @ Martin Building Group
– Designed and marketed custom property brandings and homes, creating a cohesive and impactful visual identity across various platforms.
– Created and managed various websites, including the team’s main site, property-specific sites, and a rental website, ensuring alignment with the overall brand strategy.
– Managed and directed content across all social media platforms, crafting unique and memorable posts that resonated with the target audience.
– Analyzed website and social media analytics to identify trends and opportunities for improvement, implementing changes that increased website traffic by 81%.
– Developed a comprehensive marketing plan that integrated branding, web design, social media, and analytics, resulting in a cohesive and effective brand presence.- 6/2021 - 12/2021 Outside Sales Representative @ Sysco
– Developed and maintained business relationships with existing and prospective clients to drive sales growth and maximize customer retention.
– Provided excellent customer service by assessing clients’ needs, recommending appropriate products, answering questions, and offering training on products and services.
– Achieved and exceeded challenging sales targets through proactive territory management, lead generation, and consultative sales techniques.
– Partnered with internal teams including credit, transportation, and promotions to ensure seamless order processing and issue resolution.
