Marketing Manager, DTC E-commerce

We’re seeking a dynamic and results-driven Marketing Manager to join our growing e-commerce team. This role is perfect for a full-stack marketer who thrives on owning projects from conception to execution. You’ll be the driving force behind our marketing initiatives, ensuring seamless collaboration with design and development teams to deliver high-performing landing pages and funnels and drive significant sales growth.

Unlike a traditional performance marketing role, this position emphasizes strategic marketing management, customer research, and the ability to bridge the gap between marketing vision and execution. You’ll be responsible for ensuring high-quality output across all marketing touchpoints, from landing pages and ad creatives to customer journeys.

RESPONSIBILITIES

• Strategic Marketing Management:
  • Develop and execute comprehensive marketing strategies aligned with business goals.
  • Conduct thorough market and customer research to identify opportunities and optimize campaigns.
  • Analyze marketing performance data to provide actionable insights and recommendations.
  • Manage and prioritize marketing projects, ensuring timely delivery and high-quality results.
  • Ideate new ways to increase scale in our funnels and campaigns.
• Creative & Content Oversight:
  • Write compelling marketing copy for ads, landing pages, and other marketing materials.
  • Review and provide constructive feedback on design assets, ensuring they meet brand standards and conversion goals.
  • Oversee the design and optimization of ad creatives, by managing design resources.
• Landing Page & Website Optimization:
  • Conduct thorough QA of landing pages and website elements to ensure optimal user experience and functionality.
  • Implement and monitor A/B tests to improve conversion rates.
  • Collaborate with development teams to implement website updates and enhancements.
• Cross-Functional Collaboration:
  • Act as a liaison between marketing, design, and development teams, ensuring clear communication and alignment.
  • Provide clear and concise briefs to design and development teams, ensuring projects are delivered to specification.
  • Manage and track project progress, providing regular updates to stakeholders.
• Customer Research and Analysis:
  • Gather and analyse customer feedback, and data to inform marketing strategies.
  • Identify customer pain points and opportunities for improvement.
  • Optimise towards scaling sales, and execute on new ideas to increase customer acquisition.

SKILLS & EXPERIENCE

• Proven experience in a marketing management or full-stack marketing role within an e-commerce environment.
• Strong understanding of digital marketing principles and best practices.
• Excellent copywriting and communication skills.
• Experience with CRO and website optimization.
• Ability to analyze data and provide actionable insights against what sells.
• Strong project management and organizational skills.
• Experience working with design and development teams.
• Ability to work remotely and manage your own time effectively.
• A strong understanding of customer research and how to implement it.
• A passion for e-commerce and a desire to drive growth.
• Strong performance marketing experience.Bonus Points:
  • Experience with specific marketing automation tools.
  • Familiarity with heatmaps, ad managers, and analytics tools.

THE RECRUITMENT PROCESS

• DISC Assessment (10 min)A brief assessment to understand your working style and team dynamics. Aligned with OCEAN (Big Five) traits to support well-rounded teams.
• Introductory Call with Talent Acquisition (30–45 min)An opportunity to learn more about each other, discuss your background, the role, and our company culture.
• Role-Related TaskA short assignment designed to reflect real aspects of the position and highlight your approach to problem-solving.
• Final Interview (45–60 min)A conversation with the Hiring Manager and HR to explore your expertise, alignment with the role’s vision, and answer any questions you may have.
• Reference CheckConducted as a final step to confirm previous experience and ensure a strong mutual fit.
• Decision & FeedbackWe’ll provide timely and transparent feedback, regardless of the outcome.

FIXED SERVICE FEE

€1,500 – €2,500 after taxes, depending on your skills, competencies, and experience.

❕Please note that this role is based on a freelance agreement.

PERKS & BENEFITS

• Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check.
• A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously.
• Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested.
• A budget for your home office setup so you’re comfortable working how you like and where you like.
• Strong company culture and a network of unique individuals that celebrate you.
• Full flexibility with your schedule in a fully remote setting for your control of a working day, powered by Hubstaff for transparency and fairness.

ELIGIBILITY & LOCATION REQUIREMENTS

❕This role is 100% remote

At Foxelli Group, our team operates primarily in the Eastern European Time Zone (EET), which is UTC+2 and UTC+3. We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported.

• For full-time roles, we expect hires to be available during at least 5 hours of typical working hours in the EET time zone to ensure effective collaboration and communication.This requirement does not apply to part-time roles.

Currently, we are hiring in Albania, Bosnia and Herzegovina, Croatia, Czech Republic, Estonia, Greece, Georgia, Kosovo, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Slovakia, Malta, Slovenia, Serbia, Cyprus, Bulgaria, Hungary, Netherlands, the United Kingdom, and South Africa.

Ready to lead Foxelli’s growth journey? Apply now!

Apply now >