Digital Marketing & SEO Manager (AI Initiatives)

Why Reap?

Reap is a fintech startup founded in Hong Kong in 2018, with over 250 employees across seven countries in 2025 and growing revenues globally.

Our mission is to build a frictionless global financial ecosystem enabled by stablecoins that gives everyone access to participate in the global economy through technology. We win by harnessing the talents of our diverse team globally and embracing a Silicon Valley culture with a “win together” collaborative mindset.

We Want You!

We are seeking a Digital Marketing Manager to lead our online marketing efforts and optimize our web search footprint and AI queries.

You’re an ideal candidate if:

• You want to be part of a high-growth company that’s breaking new ground
• You constantly seek to up your game and go beyond business as usual
• You’re an OOB thinker and thrive on experimenting with new ideas
• You’re a vocal team player who’s ready to roll up your sleeves and get hands-on
• You have a track record of delivering results on time, no excuses
• You’re self-motivated and thrive in a fast-paced, dynamic and fun environment
• Able to perform effectively in a fully remote work environment

Responsibilities

• Develop and implement AI & SEO strategies to improve visibility on AI searches, organic search rankings and drive website traffic across global and country specific sites and languages
• Own the AI query & keyword research and competitive analysis to improve rankings and content optimization
• Collaborate with content creators to optimize website content, blog posts, and landing pages for search engines and user experience
• Plan and execute guerilla digital marketing campaigns across various channels, including email, social media, and online advertising, to drive engagement and conversions
• Optimize and execute marketing campaigns using platforms like HubSpot, ensuring effective lead generation, nurturing, and tracking of campaign performance
• Run A/B testing strategies for landing pages and marketing campaigns to optimize conversion rates
• Strong analytics skills using tools like Google Analytics, Semrush, providing insights and recommendations for continuous improvement on website & campaign performance

Qualifications

• Bachelor’s degree. Digital marketing or SEO certification/training preferred
• 5-7 years of experience in digital marketing & SEO, within the fintech, web3 or SaaS technology industries, having both B2B and B2C experience a plus
• Creative OOB thinking skills with the ability to innovate in digital marketing campaigns
• Technical skills in SEO and AI best practices, analytics and digital marketing platforms (ex. google ads)
• Strong analytical skills with a data-driven approach to decision-making, experience with ROI metrics to justify plans and budgets
• Use of AI tools in digital marketing
• Proven ability to manage multiple projects simultaneously while maintaining attention to detail and meeting budgets and deadlines
• Ability to work collaboratively across teams in multiple countries in a fast-paced, dynamic environment

What We Offer

• Opportunity to work with a great team in a fast-growing fintech startup
• Flexible work arrangements in a fully remote working environment
• A culture of innovation, inclusion, competition and fun

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