General information
Name Country Head, Germany Location Remote, Berlin Business unit FU-IBU Working time Full-Time Type Marketing (Generic)
Description & Requirements
About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.
Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
In this Role, you’ll get to:
- Develop and implement go-to-market strategies for the country, identifying key growth and expansion opportunities.
- Monitor and report on market performance, demonstrating a strong understanding of demand-supply dynamics and commercial strategy, while proactively identifying areas for improvement.
- Build and maintain strong relationships with partners and stakeholders, ensuring alignment with local regulatory standards.
- Drive the country’s growth strategy by analysing and optimizing the marketing channel mix.
- Lead the strategy and execution of country-level campaigns to drive demand generation.
- Partner with the regional product team to improve customer experience and increase conversion rates.
- Guide and support cross-functional teams, ensuring high performance and alignment towards market growth goals.
- Collaborate with headquarters and other local teams to ensure operations are aligned with broader business objectives.
- Stay current with industry trends and market developments to keep the company ahead of the curve.
What you’ll Need to Succeed:
- 8+ years of experience in leading B2C companies in Growth, Marketing, or Operational leadership roles; experience in the local travel industry is a plus.
- Preferably experienced in fast-paced startup or scale-up environments with a strong bias for action.
- Demonstrated ability to unlock growth in challenging or mature markets by identifying untapped opportunities and adapting go-to-market strategies to local user dynamics.
- Strong understanding of the country’s user behavior, demand patterns, and digital marketing regulations and best practices.
- Proven ability to identify root issues and growth opportunities through data, and to influence cross-functional stakeholders to drive change.
- Strategic mindset with strong analytical skills and structured thinking to scale growth sustainably.
- Strong sense of ownership and drive to champion the country’s growth in a competitive and evolving landscape.
- Proven track record of leading and motivating cross-functional teams, delivering high-impact initiatives on time.
- Exceptional communication, leadership, and interpersonal skills with the ability to collaborate effectively across cultures and time zones.
- Comfortable with ambiguity and iterative testing, with a mindset of continuous improvement and experimentation.
- Willingness to travel moderately within Europe and to Asia.
Why Trip.com Group
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it’s a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made. What’s more?
- Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
- Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
- We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
- We encourage flexible work arrangement
- Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
Click the link to learn more about What makes Trip.com Group a leading global travel service provider?
Click the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish!
Find out more job opportunities at https://careers.trip.com
Have a good trip, and see you soon!
