Director Global Demand Generation and Performance Marketing

Job Purpose

You will lead the strategy and execution of data-driven marketing programmes that convert awareness into measurable pipeline and revenue. You will oversee global performance marketing to drive customer acquisition, increase conversion and maximise marketing ROI.

This role is both strategic and operational – translating business priorities into scalable campaigns that perform. You will collaborate closely with campaign managers, sales development and analytics to ensure aligned execution across the full funnel. Your work will be key to accelerating growth across RWS’s Generate, Transform and Protect solution pillars in global priority markets including North America, EMEA and APAC.

You are naturally curious and future-focused, with a passion for driving growth through innovation. You embrace emerging technologies, champion the use of AI and personalisation tools, and are always looking for smarter, faster ways to convert interest into impact. You thrive in a culture of experimentation, continuously optimising performance through data, insight and bold ideas.

You Are

A high-performing, data-literate marketing leader who thrives on building scalable growth engines. You’re audience-obsessed and driven by insight. You believe marketing should deliver revenue, not just reach, and you know how to lead teams, test fast and optimise constantly to get there.

Job Overview

Key Responsibilities

Demand Generation & Pipeline Growth

• Lead the global demand capture strategy across paid media, web, and CRO.
• Drive pipeline generation across solutions, industries and regions – optimising for velocity and ROI.
• Align demand programs with go-to-market priorities, launches, and campaign themes
• Ensure demand generation plans support commercial goals across our Generate, Transform and Protect solution pillars
• Manage and optimise the global demand generation budget, ensuring strong ROI and accurate forecasting
• Report regularly on performance against pipeline, conversion, and revenue contribution goals.

Performance Marketing & Media Strategy

• Own our global paid media approach across search, display, social, syndication and retargeting
• Work with internal teams and external partners to execute and optimise media performance.
• Work with our Digital Experience Director to ensure digital journeys are designed to convert and integrated with sales handover.

Go-to-Market Execution

• Support launches and always-on campaigns with high-converting digital experiences
• Partner with campaign managers to deliver targeted, scalable programs.
• Ensure regional relevance and alignment with local sales targets

Data, Analytics & Optimisation

• Use data to monitor performance, identify insights and improve conversion across the funnel.
• Own key funnel metrics (e.g. AQL, MQL-to-SQL pipeline attribution) and present regular reporting
• Champion a culture of test-and-learn and continuous optimization

Tech & Innovation

• Work with Digital Experience Director to drive adoption of AI tools, marketing automation and web personalisation to improve efficiency and targeting.
• Explore emerging platforms and growth levers to expand digital reach.

Team Leadership & Collaboration

• Lead a global team across media, CRO, SEO, web development and digital analytics.
• Work closely with Marketing Ops, MDRs, campaigns and GTM leads for coordinated execution
• Ensure all activities align with the “BUY” stage of the customer journey and connect back to business goals.

Skills & Experience

• 5+ years in B2B demand generation or digital marketing, ideally in complex, global organisations.
• Experience working with and managing global paid media agencies.
• Proven success delivering measurable pipeline through integrated digital campaigns.
• Strong leadership experience managing high-performing marketing teams and/or agencies.
• Deep expertise across paid media, CRO, SEO, CRM and digital analytics.
• Commercial mindset with experience managing budget and high-growth targets.
• Passion for technology and innovation – experience with MarTech stacks and AI tools preferred.
• Collaborative style with the ability to influence cross-functional stakeholders.

What Success Looks Like

• Predictable, scalable pipeline growth across core solutions and global regions
• Increased conversion at each stage of the funnel (MQL → SQL → Revenue)
• High-performing team and infrastructure powering always-on and campaign-based growth
• Strong collaboration with sales, campaigns and product marketing

Life at RWS

Life at RWS – If you like the idea of working with smart people who are passionate about growing the value of ideas, data and content by making sure organizations are understood, then you’ll love life at RWS. 

Our purpose is to unlock global understanding. This means our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career. 

In return, we expect all our people to live by the values that unite us: to partner, putting clients fist and winning together, to pioneer, innovating fearlessly and leading with vision and courage, to progress, aiming high and growing through actions and to deliver, owning the outcome and building trust with our colleagues and clients.

RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics. 

RWS Values 

Get the 3Ps right – Partner, Pioneer, Progress – and we´ll Deliver together as RWS.

Recruitment Agencies: RWS Holdings PLC does not accept agency resumes. Please do not forward any unsolicited resumes to any RWS employees. Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.

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