Content Strategist

🚀 We’re on a mission to make money work for everyone.

We’re waving goodbye to the complicated and confusing ways of traditional banking.

After starting as a prepaid card, our product offering has grown a lot in the last 10 years in the UK. As well as personal and business bank accounts, we offer joint accounts, accounts for 16-17 year olds, a free kids account and credit cards in the UK, with more exciting things to come beyond. Our UK customers can also save, invest and combine their pensions with us. 

With our hot coral cards and get-paid-early feature, combined with financial education on social media and our award winning customer service, we have a long history of creating magical moments for our customers!

We’re not about selling products – we want to solve problems and change lives through Monzo ❤️

Hear from our UK team about what it’s like working at Monzo ✨

📍London OR Remote (UK) | £65,000 – £85,000 + Benefits | 

What we’re looking for:

We’re hiring a Content Strategist to join the Content team here at Monzo! We’re looking for someone who can devise holistic cross-channel content strategies, with experience defining a content approach for web, app and other comms channels, like email. 

At Monzo, we know making sense of money isn’t always easy – and content plays a critical role in our mission to make money work for everyone. We want to create meaningful content across the right touchpoints to help people untangle their financial lives. This means finding innovative and expressive ways to connect our products with real-life use cases, and identifying the right channels to distribute them.

A large part of this role will be defining how we can use content to successfully launch new products and features, both to new audiences and in new markets. There will also be a focus on using content to deepen product attachment with existing customers, and building brand salience and advocacy.

Working closely with the Web Content Strategist, Content Editorial Lead, and Integrated Marketing Managers, you’ll be responsible for delivering product-specific content strategies that can be implemented primarily on the web. You’ll also have the opportunity to adapt your content to flex across other core channels.

You’ll consider the brand’s overarching content strategy and broader objectives, but what you deliver will be determined by specific product goals, and the audience needs for that product.

For example, you might work with our Investments team, helping them build an education series around certain funds or risk appetites. Or you might advise on a video content series that builds active demand for our under 16s account. You’ll get to decide the right touchpoints and formats based on customer needs and team objectives.

You’ll also drive the strategy for new market launches, which means defining what content we put out on our website – this includes product or feature pages, our information architecture and any longer-form editorial pieces. 

Your role is to: 

• Define how content should be used to drive business and customer objectives – you’ll work with cross-functional teams to define clear objectives for content – thinking especially about how we drive awareness, demand, consideration and adoption through well-researched content strategies and content distribution channels. 
• Oversee the execution of your strategy – you’ll collaborate closely with the Content and Editorial Lead, Product squads, and Writers, who will help you turn your strategy into creative series that hit your goals. 

While the role is focussed on content, you’ll also need to have a strong understanding of web content strategy, and how to use the channel to drive results for product launches and brand campaigns.

Some things you’ll do: 

Help Product Marketing Managers implement content into their go-to-market and growth campaigns. 

• Work with our Creative Studio team, feeding in briefs to build out content for your channels. 
• Review and provide guidance to Product Marketing teams for new product and feature pages. 
• Map out user journeys, thinking about content gaps that exist and creating robust plans to address them. 
• Document what good content practices look like, creating guides and training resources for other teams to self-serve and upskill.
• Proactively look for ways to experiment, iterate and test our content’s impact – whether that’s on web product or feature pages or with in-app content.
• Understand our target audience’s pain points and customers’ challenges, and put them at the forefront of your thinking. 
• Research what’s going on in our category and the wider digital landscape to share best practices and grow your expertise and discipline.
• Work with our SEO lead to feed organic search insights into your strategy.

This is for you if: 

• You’ve got 3-4 years experience in content strategy and/or content marketing. Financial services experience is a bonus.
• You’re a strong writer and can identify and clearly articulate what good content looks like for specific audiences.
• You enjoy user, audience and market research and are confident leading on this for your strategies. 
• You’ve created robust content strategies, audited and researched content specifically for the web, and been able to showcase how it’s driven results. 
• You care about words and where we put them – thinking about how content can create consistent brand experiences throughout user journeys.
• You understand how content can factor into product lifecycles – supporting market launches, demand, consideration and growth.
• You can embed yourself into cross-functional teams to quickly pick up context on new audiences and financial products. 
• You’re proactive at spotting and sharing opportunities to use content in unique and compelling ways to drive forward the right customer outcomes. 

This isn’t for you if: 

• This is your first time working in this role – we need someone to hit the ground running. 
• You only want to work on one product area – we need someone that’s comfortable and confident working across products to problem solve and help implement content strategy. 
• You’re not comfortable writing or editing – while this role isn’t a writing one, at times you’ll be expected to muck into content creation and oversee content production before it’s published. 

The team 

You’ll be part of our Content team at Monzo and report into Rachel Ferguson, Web Content Strategist. Given your remit, you’ll be working very closely with our Product Marketing, Design and Growth teams. 

Our interview process involves three main stages:

1. Recruiter Call (30 mins)
2. Initial Call (30 mins)
3. Role Specific & Behavioural Interview via Google Meet (60 mins each)

Our average process typically takes 2-3 weeks, but we’ll work around your availability.

You will have the chance to speak to our recruitment team at various points during your process but if you do have any specific questions or want to talk through reasonable adjustments ahead of or during the application process, please email us at any point on [email protected]

What’s in it for you:

💰 Salary is £65,000 – £85,000 ➕ stock options 

📍 This role will be based out of our London office next to Liverpool Street station in a hybrid approach of office based and home working or fully remote within the UK

⏰ We offer flexible working hours and trust you to work enough hours to do your job well, at times that suit you and your team.

📚 Learning budget of £1,000 a year for books, training courses and conferences

➕ And much more, see our full list of benefits here 

#LI-JB1 #LI-REMOTE

Equal opportunities for everyone

Diversity and inclusion are a priority for us and we’re making sure we have lots of support for all of our people to grow at Monzo. At Monzo, we’re embracing diversity by fostering an inclusive environment for all people to do the best work of their lives with us. This is integral to our mission of making money work for everyone. You can read more in our blog, 2024 Diversity and Inclusion Report and 2024 Gender Pay Gap Report.

We’re an equal opportunity employer. All applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity or disability status.

If you have a preferred name, please use it to apply. We don’t need full or birth names at application stage 😊