Location(s):
United States of America
City/Cities:
Remote
Travel Required:
00% – 25%
Relocation Provided:
No
Job Posting End Date:
July 24, 2025
Shift:
Job Description Summary:
At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.
As Director, Customer Marketing – Convenience Retail – here’s what you will do for us:
Leads customer marketing for assigned customers
Responsible for leading marketing by amplifying the category/brand plans and creating differentiated marketing/path to purchase platforms
Responsible for engaging with customer team and leveraging our Collaborative Business Plans and Coca-Cola Customer Commitment
Represents the category/brand platforms/programming/innovation to the customer and customer team
Collaborate with Integrated Marketing team (IMX) and creative marketers/agency to enable irresistible customer marketing, as well as working with IMX Connected Commerce team to drive compelling omni-channel plans (via media/eComm/digital marketing/retail media)
Build annual plans and long term (3-5 year) customer marketing platforms
Qualifications & Requirements
Bachelor’s degree required; MBA or other graduate degree preferred
7 or more years of experience required, preferably in the consumer goods/beverages industry or sports business; 10 or more years preferred
Experience leading and being part of cross-functional teams
Customer marketing and omni-channel marketing experience
Annual planning expertise, leveraging market trends and consumer/shopper insights
Selling experience and collaborating for value
Strong business acumen with the ability to utilize category insights, shopper insights and financial goals into planning
Preferences
Significant customer marketing, consumer/shopper insights, business analytics
Digital, Social, eComm and Retail Media Network Knowledge & Experience
Financial management experience
Creative development experience inclusive of working with or for creative shopper agencies
Work Focus
Inspire customer to engage in compelling and irresistible customer marketing platforms
Senior level customer management skills
Experience building, monitoring and implementing sales and marketing plans across customer
Advanced strategic and creative thinking
Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel, and customer needs, and turn this knowledge into action and results
Previous Customer/Shopper/Region/Channel Management experience
Strong business acumen with ability to influence across the internal organization and with the customer
Communication Focus
This role will communicate with the customer leadership and extensive customer functions (marketing, omni/digital, in-store, retail media, category, etc.)
This role will internally collaborate with the category/brand leads, customer/sales leadership, connected commerce, and integrated marketing to then inspire our customers and system (I.e., OU’s, Bottlers and Customers) with our category platforms
Support alignment with bottlers and customer teams to win with key category initiatives
What We Can Do for You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we are always innovating.
Expansive & Diverse Customers: We focus on a diversified and broad range of customers each day.
Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue to work legally in the United States.
Skills:
Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Results-Oriented, Sales Forecasting, Sales Management, Sales Process
Pay Range:
$160,000 – $186,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
